Currnt | Crossing the Chasm

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Crossing the Chasm - Today

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Are the concepts in Crossing the Chasm still valid in the innovation and disruption we see happening today? Why or why not?

Innovative Thinking

Disruption

Adaptation

Falguni Desai
66 months ago

1 answer

Crossing the Chasm
[Marketing and Selling High-Tech Products to Mainstream Customers]

A book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.

Sell wants; not needs.
Drive sales with supply; not demand

Dr. David E. M
64 months ago

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