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Is The biggest enemy of Influencer Marketing its own success?
Almost every company, marketer, brand is involved in influencer marketing. It's a booming business, but the boom is also clogging it's impact. Consumers can perfectly identify which messages are paid and which are not. The vast majority of posts by influencers are becoming predictable, interchangeable and bland. The authenticity of "influencers" become questionable, not only by a lack of originality, but nowadays there are more and more "fake"-influencers, fully created and programmed by companies that create virtual influencers. So, with all these dynamics taking place, will influencer marketing survive the test of time and what is needed to keep this application interesting for consumers in the long run?
67 months ago
2 answers
Agree influencer marketer has become very commercial with influencer platforms and pay to play influencer networks going after the dollars, marketers are putting budgets behind this in search of authenticity and referrals, any time that happens marketers will be approached with on the surface easy solutions to make it all happen, buyer beware, I have done this, it is hard and it takes time but worth the effort if it is done well.
67 months ago
As like most major disruptions that have happened throughout history, the digital revolution is no different. We are still learning. But one important thing to remember is the need for a proper and effective measurement framework in evaluating results. Measurement is always the key, yet the digital pioneers pay minimal lip service to this most important discipline.,
67 months ago
