Best Practices in B2B Thought Leadership

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Why does your brand need your CEO's thought leadership strategy?

Best Practices
Marketing Strategy
B2B Marketing Strategy
Thought Leadership
JUDY FOLEY (MBA)
67 months ago

2 answers

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The brand should have an responsible employee who creates its particular strategy. Nevertheless the organization's different brand must be compatible to each other and furthermore support the company's strategy. Furthermore the company's name and logo is also a brand. The single product have to foster this damage. Due to this, the CEO has to be involved.

Patrick Henz
67 months ago
Good points Patrick, what do you think helps the CEO or the Executive Team do a better job on Thought Leadership (tools, platforms, forums etc) - Michael 67 months ago
I guess there is no one-fits-all-guidance for that. In general to keep curious and stay involved. - Patrick 67 months ago
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In B2B, CEOs are expected to communicate "Corporate Thought Leadership" or "Innovation" to customers, prospects, investor, partners and the market in general

Michael Phelan
67 months ago

Have some input?