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Best Practices in B2B Thought Leadership
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The brand should have an responsible employee who creates its particular strategy. Nevertheless the organization's different brand must be compatible to each other and furthermore support the company's strategy. Furthermore the company's name and logo is also a brand. The single product have to foster this damage. Due to this, the CEO has to be involved.
Good points Patrick, what do you think helps the CEO or the Executive Team do a better job on Thought Leadership (tools, platforms, forums etc)
- Michael 67 months ago
I guess there is no one-fits-all-guidance for that. In general to keep curious and stay involved.
- Patrick 67 months ago
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