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What is the potential for blockchain or distributed ledger-enabled technologies to disrupt the current online travel agency model?
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Blockchain and its associated technologies (e.g., cryptocurrencies, distributed ledgers) have been explored to varying degrees within the travel industry. For example, Expedia accepts payments in Bitcoin, while startups like Winding Tree and Loyyal want to disrupt the current travel industry distribution / loyalty model.
What is the potential for these firms to succeed, and on what time frame do we think that blockchain / blockchain-enabled technology will impact the travel industry? Will it introduce increased competition and upset the current balance of power, for example between hotels and online travel agencies? Or will blockchain and associated innovations be successfully used by the largest players in travel to remain at the top?
Hospitality
Innovation
Loyalty Programs
Distribution Strategies
Jenna Louie
69 months ago
69 months ago
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