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Social Media Pitch, the new Junk Mail?
Lately, I have seen an increase of unsolicited sales pitches from people I don't know who don't know the industry I am. Yet they send a message stating how they can help grow my sales team or how they can increase software development. There are a number of other sales pitches that come through, but what happened to an introduction and learning about the person and what they do? Wouldn't this make for a better conversation?
4 answers
Hey Chris, it sounds like unsolicted InMails or messages / connection requests via LinkedIn. Unfortunately, lousy sales people are simply using these new, shiny tools to spam prospects and connections instead of (like you said) introducing and having a conversation, first. Simply missing the trick!
Hey Christopher - I'll bet this is through LinkedIn. (At least this is where I am getting the biggest increase in unsolicited pitches - people using the "spray and pray" method.) I wish I could say that they are reading my posts and making a direct leap to "knowing" what I need and pitching me on it. In truth, it's spam and should be treated as such.
If prospective clients don't answer their phones, it's necessary to try to get hold of people via other routes. LinkedIn is now the preferred option. Some people are thorough in their research, other less so.
I think social media provides you more options to choose / block the unwanted communication then email. You don't have that control on who sends junk to your email inbox.
However I agree with a lot of fake profiles, ghost accounts and proxy users, social media junk is increasing day by day,