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Image Management From the Outside In
Does your place of business have an established dress code? What are you attempting to accomplish in either having one in place or not addressing the topic and what do you believe are the benefits/prices of having those expectations as a requisite for employment?
74 months ago
2 answers
Hello Susan,
In my company, we do not have a special uniform or dress code. It is only when we go to our clients for briefing and presentation that we wear corporate shirts and vests.
When it comes to Corporate Dress Code, I think it can be quite beneficial for a company specially if this company has many interactions with their clients.
Having a dress code can actually distinguish your company from the others. If you want to position yourself as a more high-end company, a black dress code with very slick dashes of color can be one of the elements to give that positionning effect.
Apart from that, dress codes can be a great advertising format for your company, specially if the employee commutes or moves around a lot.
This is the way we distinguish delivery people coming from FedEx or any other mailing/shipping company. Plus instead of spending lots of money on classical advertising, dress codes can actually be a good way to raise awareness on your brand, and it will probably cost you much less.
74 months ago
Working for a sport company we do not have an established dress code with just few limitations. Maybe avoid fancy dress when attending or meeting with external people, do not wear anything from competitors. I like this way, it provides you with freedom every day. Obviously we have access to discounted products from our brand.
74 months ago
