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Best Business books for pitching ideas to investors "Engineers aren't very good at Communicating...sometimes?"
One of my projects' pitch --> WU Coin "Invent for the Planet"
41 months ago
With investors, only a few things work -
1. What is your idea and how you present it?
2. Your engineering skills, competitors advantage, and scalability plans.
Real questions. Real answers. No business jargons. They face this kind of meetings daily. Your work speaks more than your PPT. Strong POC which can speak about the idea itself.
I'm inclined to also say, ignore the books. A pitch is a longer version of an elevator speech, albeit with very specific goals. They need to be short and engaging, and require a lot of practice to get right.
That said, the best pitches involve story telling. There is one book I've read that is helpful to understand how to engage an audience with a narrative, and that is "Ted Talks, the Official Ted Guide to Public Speaking." It's a relatively quick read, helpful to understand how to persuade.
The overall tone of your pitch should suggest the investors openly as to what your idea can do for them by detailing out the benefits that your solution has to offer. Jargon free way of telling the investors about the general expertise that you have as an "idea seller" will leave a great mark. Be open to ask for a potential client's business.
Innovative ideas comes from practical experiences not from the books. Don't worry if you fail, keep trying and you'll succeed one day. I remember a beautiful saying by a great leader and scientist Dr. APJ Abdul Kalam. He said that fial does not mean fail but it is:
F - First
A - Attempt
I - In
L - Learning
He also said that end is not an end but:
E - Effort
N - Never
D - Dies