Facebook Algorithm changes
Increasingly - you will not
10 months ago
Facebook, Google or any other leading content business house always want few things from you as a marketer -
1. Keep your content clean and follow their content policy ( You can read in their API documentation or marketing documentation ) https://www.facebook.com/business/help/223106797811279
2. Not many links. No dead links and no links to the sites which may have offendable comments.
3. Your ads should not look like proxy or part of any Facebook functionality.
4. Engage with your user. Block spammers and do not spam.
These are the key rules always work for any new algorithm change. However, to collaborate more users you can study the user patterns like - facebook stories is a new usage pattern.