SMARTGROUP™ AT-A-GLANCE

Modern & Strategic Public Relations Tactics in Healthcare

ABSTRACT

Industries and markets are rapidly changing as companies and people have to adjust to a new norm and reality. This SmartGroupā„¢ of experts is taking on a modern and strategic perspective on the latest trends, changes and future state of PR for Healthcare related companies. SmartGroupā„¢ members nominate and vote on future topics to explore as the platform curates monthly reports that develop the reputation of its contributors and enable other professionals to stay relevant on the topic.

PARTICIPANTS

Seema Wilson
Regional Director Nursing in Medeor Group of hospitals in Delhi
Cristina Ferrari
Sales Specialist
Thanos Kosmidis
Co-founder & CEO at Care Across
Wendell Jones MD MBA FACP CPE
Scientific Advisory Council at American Red Cross
Jennifer Russo
Chief Marketing Officer
Samantha Parsons
Clinical Research Manager at London Health Sciences Centre (LHSC)
Dr. Shailendra Bajpai
Head of Disease Management and Stakeholder Engagement, Sanofi Emerging Markets Diabetes and CV
Praful Deshpande, Ph.D.
Senior Scientist | Formulation Research | NDA & Generic Research
Nazanin Mehin
Global head Value & Access, cardiovascular, sanofi
Angeline Tan
APAC Marketing & Education Director
Erik Strohmeyer
Supply Chain Manager
Rafik Salama
Head of Data Science at REPL Group, Visiting Scientist at University of Oxford & Co-Founder of Scout Health
Nicholas Squittieri, MD
Sr. Director Medical Affairs, Oncology SUN PHARMA
Aresh Tahbaz
Executive. Director - Novartis Oncology
Patty Peterson
Associate Director Market Access Novartis
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OBJECTIVES

1. : Determine the challenges, drivers, trends and frictions specific to the scope.

2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.

3. : Define the key characteristics that would need to be true to make the desired impact.

4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.

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Start Date: Oct 7, 2019
End Date:
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CONTRIBUTIONS

ACTIVITY

210 Days

3 Themes

9 Contributors

363 Posts

12 Comments

13 Followers

OUTPUTS

None yet

THEME #2

Coranavirus Impact on Comms