SMARTGROUP™ AT-A-GLANCE
Strategies to Educate New Markets and Categories
ABSTRACT
Groundbreaking advances can sometimes be right and still not be rewarded with market share. In this SmartGroup™ we aim to explore the challenge, alternatives, examples, and courses of action top product and marketing teams can take to educate a market. SmartGroup™ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
189 Days
2 Themes
2 Contributors
9 Posts
0 Comments
12 Followers
OUTPUTS
None yet
THEME #2
How To Tell Simple Stories To Make Change