PARTICIPANTS

Mike Sidders

Marketing Leadership at Blue 84

Kevin Shui

Marketing Leader & Business Transformation Expert in Travel & Lifestyle Industries

Wassim El- Metwally

Head of Strategy & Change Management. And, Head of MSMEs Business Development at Bank Misr

David Schwartzman

Director of Program Management, TEOCO

Chip Walker

Head of Strategy at StrawberryFrog

Brad Stoller

Mergers and Acquisitions Specialist at Transitional Equity Consultants, LLC

Hugh Kelly

VP Marketing

Denise Strauss

VP, Global Marketing & US Commercial Strategy at GENFIT

Emilie Nollet

Head of marketing (CMO)

OBJECTIVES

1. : Determine the challenges, drivers, trends and frictions specific to the scope.

2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.

3. : Define the key characteristics that would need to be true to make the desired impact.

4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.