PARTICIPANTS

Francesco Orlandino

Senior Global Digital Marketing Manager at adidas | Lecturer | Consultant | Project Manager

Becky McOwen-Banks

Creative Director. Cannes Lions & TEDx speaker. D&AD, Creative Circle & New Blood judge. IPA Councillor. eMBA student.

Courtney Rijksen

Strategic Marketing Lead, Marketplace and Exchanges at Cigna

Stephen Mai

Multiple Cannes Lion (Grand Prix) winner - Campaign's Power 100 - The Drum Digerati - Chief Content Officer and CMO

Jim Wilson

AVP | Marketing Director at Baker Boyer Bank

OBJECTIVES

1. : Determine the challenges, drivers, trends and frictions specific to the scope.

2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.

3. : Define the key characteristics that would need to be true to make the desired impact.

4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.