SMARTGROUP™ AT-A-GLANCE

Artificial Intelligence in Marketing

ABSTRACT

As artificial intelligence makes its way into marketing technology, this SmartGroup™ will explore and validate opportunities across the industry and across solution types (CRM, Customer Experience, Social Media Marketing, Sales Automation, Analytics, and beyond). SmartGroup™ members nominate and vote on future topics to be covered as the AI-driven platform curates monthly reports that develop the reputation of its contributors and enable other professionals to stay fresh on the topic.

PARTICIPANTS

Andrew Haynes
Digital Marketing Strategy | Audience Management | Personalization | Omni-Channel Orchestration
Dr. Pablo Aguilera
Senior Researcher and Director of Innovation
Hind Al Nahedh
Digital & Content Marketing - Social Media Entrepreneur Mobile short forms producer
Eduardo Gomez
UX Researcher at Uber | MBA
Pritwin Peter
Strategic Marketing Manager at Merck | Commercial Marketing | Digital Transformation Partner | Customer Experience
Kathryn Webb
AI Practice Lead at AKQA | Creative AI Application Specialist | The Drum's 50 under 30
Joao Araujo
Management Consultant
Ronald Lovern
Digital Business Operations - North America lead at Amdocs
Henry Schade
Director of Product Management, Business Intelligence & Analytics at PointClickCare
Yaron Cohen
UX Researcher
Tina Gellman, Pharm.D.
PBM Strategy | Sales & Acct Management | Regulatory Compliance | Digital Health Technology
Alexander Beresford
Chief Marketing Officer at Finiata - Automated working capital for SME's
Hemal Somaiya
Global Marketing Director

OBJECTIVES

1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.

3. : Define the key characteristics that would need to be true to make the desired impact.

4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.

NaN% Complete
Start Date: Jul 30, 2019
End Date:
138

CONTRIBUTIONS

ACTIVITY

255 Days

2 Themes

3 Contributors

57 Posts

81 Comments

48 Followers

OUTPUTS

None yet

THEME #2

AI Trends in Marketing

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Total Points: