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Paid Panel on New Engagement Method for Trade Associations

While trade associations are significant drivers of industry collaboration, increased digitalization has introduced specific challenges to engaging membership and establishing leadership.

We are convening a high-caliber team of executives/directors, heads of marketing, and affiliates of trade associations to better understand what trade associations are doing to engage their membership in an increasing digitalized economy, and to vet the value proposition of a new solution for enhancing membership value — over a 4-day panel of online engagement.

The daily objectives of this engagement will be to:

1. Understand the need for engaging members through premium content and thought-leadership.

2. Discuss specific challenges to engaging members, and assess the landscape of existing approaches and methods. Identify white space opportunity.

3. Discuss and prioritize the unique benefits of a proposed method for producing reports, and determine the value proposition required to capture this opportunity.

4. Solicit advice on what needs to be true for you and your peers to adopt this into a practice

The insights generated from this panel will influence the direction of a new product, which aims to give industry thought leaders content creation tools, and allow them to opt into paid panels on topics they are passion about when they arise.

peopleExpert participation

— Trade association executives/directors and heads of marketing
— Affiliates of trade associations, who provide unique insights pertaining to their industry

Applicants
Kaelan Hollon
Senior Director of Communications: Public Affairs and Public Policy
With nearly ten years of experience working with some of the largest trade associations in America, i have been on the front lines of intense grassroots fights on behalf of our membership. Having moved to a pharmaceutical company recently, I now rely heavily on those same trades to spearhead the fights on our behalf, as a member. I can't speak on behalf of Teva, but I can speak as someone who has relied on trade associations as a resource and worked for them for nearly a decade.
Rafael M Lopes
Digital Product Transformation, Product Development, Marketing & Client Experience Design for Banks/Credit Unions, FinTech & Digital Health brands
I have been a member of many business / trade / professional associations throughout my career. I have been a founder member and president of the LA chapter of the Product Development and Management Association a few years back. I have had volunteer exec / leadership roles in others including (baft.org) and the Latin Business Association (LBA). I am always an active member and participate in events and have been invited to speak at conferences on multiple occasions. I have been in senior marketing and product management roles and relied on associations for networking, resources and tools. I am currently SVP, Head of Product and Marketing for a financial technology startup organization. I would be pleased to share my experience as a member, leader and consumer of trade association services.
Steve Rausch
Professional Business and Technical Consultant for the Ceramic Tile and Flooring Industry
I've served for almost 20 years on multiple trade association boards within the ceramic tile industry.
Margaret Core,
Vice President, Marketing & Industry Events at Food Marketing Institute
Margaret Edgell Core, CAE My 30+ experience is valuable to share because I have seen the trends in member and industry collaborations, digital opportunities to position thought leaders and provide broad access to knowledge from Associate members. I have a strong track record of creating Association products and services connecting thought leader expertise to Include: Experience with Association magazines - print and online Experience with producing Association enewsletters and other digital content Live event networking My unique qualifications include: Ability to plan content marketing and editorial calendars for web and social media High risk for trying new technology solutions for member collaborations 30+ years working 7 different trade associations with non-dues revenue focus Certified Association Executive (CAE) Master's in Association Management, George Washington University
Taryn Pyle
Director, Marketing and Communications at Association of Independent Corrugated Converters (AICC)
I am in the midst of the issues and challenges outline above right now. Our association represents packaging manufacturers and much if their industry specific learning and knowledge is dated if not non existent. I have been working over the past 4 years to create training and content that is relevant and timely. Finding key thought leaders in our industry is difficult. We are working on rebranding and developing our current pool of trainers while developing new talent. Adult learning has many facets and often times associations get stuck in old patterns. I am working to change how wevteachbin order to improve the learning experience. I am building a packaging university, developing new trainers through multiple channels, often time with suppliers and volunteers and have created a hands in signature series using member manufacturing plants.
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lockThis panel is now closed to new applicants.

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Engage with equal-caliber peers any time you want.

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Enhance your knowledge on this subject.

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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

Paid Panel on New Engagement Method for Trade Associations