RELEVANCE
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RECOGNITION
REWARDS

PANEL

Driving Sales Growth Using Account Based Marketing Practices

As companies look for different approaches to driving revenue growth, leveraging account-based marketing has been more common. We are looking to bring together sales and marketing leaders to discuss best practices to effectively use ABM and the challenges they are facing with the goal to develop a playbook for industry leaders.

This is a unique opportunity for passionate, industry professionals to advance the thinking in this field. As a member, you'll engage with other panelists, learn more than you contribute, and get rewarded and recognized in the form of points and cash rewards. This engagement is moderated by an expert facilitator and is open asynchronously around-the-clock for your convenience over 4 days. You will also receive a $200 honorarium.

Each day of the 4 days, the facilitator will introduce a new subtopic exploring a new facet related to how to best leverage an account-based marketing practice to drive revenue.

Project Objectives:
- Better understand the needs of the market.
- Explore and map the current landscape.
- Identify future directions.
- Determine a recommended path.

peopleExpert participation

- C-Suite Leadership
- Heads of Marketing
- VPs of Sales
- Revenue Directors

Applicants
David Goldst
I have been in sales and marketing for over 30 years and have a passion for building relationships and strategies to drive ROI and a "win-win" approach
Lovell Casier
SVP of Sales & Marketing
I think we need to understand the change management of the buyer and react differently with our approach and our marketing strategy. The pandemic changed priorities for everyone and that includes the decision makers we are working with. We can’t keep doing what we have always done. That will not win the business.
Eddie J. Whitfi
Proven Senior Technical Advisor | Helping Companies Collaborate to Translate Their Business Goals to Reality
Having been in technical sales and marketing for many years, plus engineering design of automation control systems brings interest in this topic. Plus, learning opinions of other colleagues will allow me to understand different opinions.
Mary Twidal
Head of Growth
My 10 years of experience within performance marketing has lead me naturally to ensuring I am putting my energy into the best place to drive returns. Loyal and returning customers are the most efficient and affordable so my focus is always on how I can maximise this group of customers. My direct experience is retail B2C so the way in which I focus on ABM is through VIP / Loyalty programmes to nurture and reward our key customer groups. To develop this further within a retail business it is possible to look beyond the customer to the products that drive the best repeat, revenue and return - layering these insights into key customer groups is the key to success. By always working back to a customer profitability model I make sure that marketing efforts are driving increasing profit from customer bases to benefit the businesses bottom line rather than just spending more to get the same. Data is power and what drives my passion for this type of marketing!
Rita Serran
Head of Reader Revenue at Cofina Media
Just starting to develop this approach to media subscription business in b2b
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RSVP,

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Engage with equal-caliber peers any time you want.

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Enhance your knowledge on this subject.

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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • Earn honorarium payments and/or recognition points that are redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

Driving Sales Growth Using Account Based Marketing Practices