RELEVANCE
RELATIONSHIPS
RECOGNITION
REWARDS

PANEL

The Development of the Chief Marketing Officer of the Future

As the role and impact of marketing continue to evolve in organizations as a business function, we are looking to understand the key expertise and attributes to be a capable leader in the future to develop programs to support leaders as they mature.

This is a unique opportunity for passionate, expert professionals to join 20+ panelists to advance the thinking in this field. This engagement is moderated by an expert Facilitator and is open asynchronously, around-the-clock for your convenience.

Every two weeks, the facilitator will introduce a new subtopic – each theme exploring a new facet related to the Chief Marketing Officer of the future.

Participation is exclusive, 100% online, and at your own convenience:
- One month participation (option to continue)
- Contribute once or twice per week

Activities include:
1. Explore a variety of themes
2. Map the competitive landscape (i.e. emerging trends, disruptive tech, etc.)
3. React to the latest media/reports in this space
4. One-to-one engagement with other panelists

peopleExpert participation

- Chief Marketing Officers
- Marketing Directors
- Heads of Media

Applicants
Jason Grizzi
Global Marketing & Sales Enablement Director at Ingersoll Rand
I lead Global Marketing organizations for Fortune 500 companies. I have a track record of building organizations and capabilities that deliver results in commercial functions (Marketing, Sales, Product Management). I have a diverse background, across different markets and with many disciplines across commercial functions. Wether it is digital marketing, go to market strategy, technology, innovation process, or Lean methodology, I have perspective to add on many topics.
Paul Stodda
Vice President and Partner, IBM Digital Practice at IBM
A prior CMO, I run one of the worlds largest digital practices (IX) serving 8 of the worlds top brands as listed by interbrands. My speciality is in healthcare, an industry who is in the midst of marketing transformation, and also competitive marketing. I am a full stack exec marketer working at the bleeding edge of marketing and with clients who are two decade behind the pack trying to catch up, therefore giving a unique insight of today’s marketing challenges.
Melanie Siewer
Head of Consumer Marketing
Head of marketing for Truist retail bank, mortgage, credit card, lending and deposits for consumer and small business. Lead team of 30+ marketing professionals to drive demand, increase retention and improve profitability of client portfolio. Drive integrated marketing campaigns across a variety of client segments.
Christine Hade
Omni Channel Brand Marketing & Innovation Executive
I am a CMO who has lead food and wellness brands across diverse business models...CPG, D2C, service, etc. I have been brought in to transform the brand and marketing capabilities. I have also supported a range of small and large businesses with interim CMO support. I have facilitated various panels on Currnt around the CMO and how to build winning marketing capabilities. I am passionate about this topic and welcome the opportunity to join this discussion.
Maureen Boyle
Senior Director, Marketing
As a Chicago-based strategic marketing leader, I have successfully led marketing functions, teams and initiatives to transform, scale and grow major brands. From start-ups to mature companies, my broad range of B2C and B2B experience allows me to develop strategic marketing solutions and execute complex campaigns & initiatives across the full customer lifecycle funnel driving significant brand awareness growth, new customer acquisition and current customer engagement & retention. I am passionate about marketing and relentless in my pursuit to tell brand narratives that win the hearts, minds and loyalty of consumers and businesses. But I don’t do this alone. As a people leader, I pride myself on the innate ability to develop high performing teams, coach to individual development opportunities and drive success through strong team culture and collaboration. I believe my depth and breadth in various marketing roles, across multiple marketing disciplines and varying stages of company maturity and growth would provide a unique view into marketing leadership.
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lockThis panel is now closed to new applicants.

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Engage with equal-caliber peers any time you want.

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Enhance your knowledge on this subject.

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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

The Development of the Chief Marketing Officer of the Future