RELEVANCE
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REWARDS

PANEL

The Future of Partner Marketing & Channel Strategy in Tech

As partner marketing continues to be an important revenue area and many companies seeking growth through multi-vendor strategic alliances, we will explore how to broaden the partner ecosystem, how to develop a channel strategy that will deliver on business goals, and uncover the opportunities and pitfalls to delivering the desired partnership outcomes.

This is a unique opportunity for passionate, expert professionals to join 20+ panelists to advance the thinking in this field. This engagement is moderated by an expert Facilitator and is open asynchronously, around-the-clock for your convenience.

Every two weeks, the facilitator will introduce a new subtopic – each theme exploring a new facet related to how best to build and enhance partner communities to drive growth.

Activities include:
1. Explore a variety of themes
2. Map the competitive landscape (i.e. emerging trends, disruptive tech, etc.)
3. React to the latest media/reports in this space
4. One-to-one engagement with other panelists

peopleExpert participation

- Global or Regional VPs of Channel Strategy
- Heads Partner Marketing
- Directors of Vendor Relations
- CEOs of Resellers

Applicants
Ahmed Osman
Channel Partnerships | Corporate Development | Executive MBA
I entered The Predictive Index as an account executive and was rapidly promoted as a founding member to build the partner activation function as the partner channel manager. The Predictive Index - HR talent optimization platform
Tiffany Saletn
Marketing & Communications leader helping brands build relationships and ecosystems for client and partner relations. A Multi-dimensional marketer who delivers measurable strategies to drive positive business results.
I have over 10 years of Channel experience at one of the largest IT Companies and managing relationships with their Business Partners. I ran the communications process for their Channel Program, enablement, events, advisory board and education programs for them. I would love to talk about my experience and help with a strategy.
Mike Zateza
Senior Manager - Content Syndication & Technology Partnerships
A significant part of my job is managing strategic relationships with ecommerce and ERP partners that service my company's customer base. My company provides digital content and digital marketing services enabling sales in a B2B and B2C environment and we rely on technology partners to enable these services for our resellers that utilize those platforms. I have significant experience in digital content syndication, focusing on enabling ecommerce, both B2B and B2C, for SMB's as well as the largest etailers. I also have knowledge of ecommerce technology and integration requirements as a result of working with many system partners that integrate with my company's operational and digital marketing platform.
David Mann
Strategic Sales and Marketing | Global Partner Enablement | Intelligent Automation
Global partner manager driving enterprise digital transformation to achieve business performance excellence through Intelligent Robotic Process Automation, AI/ ML, Analytics, and Cloud platform solutions. I am responsibilities included Global partner channel relationship development, program management and enablement. And responsible for driving Global Strategic Partner Account sales and delivery execution through the alignment of joint sales, marketing, and enablement strategy.
Kris Bose
Sr. Director, Global Go-to-Market Strategy at HP
Strategic lead for HP’s 2020 partner sales transformation project with focus on customer experience integration, developing new integrated routes-to-market, next generation sales and partner enablement, customer analytics and channel digital transformation
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lockThis panel is now closed to new applicants.

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Engage with equal-caliber peers any time you want.

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Enhance your knowledge on this subject.

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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

The Future of Partner Marketing & Channel Strategy in Tech