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PANEL

Building Consumer Trust

We're assembling a paid, online advisory panel to explore the future of consumer trust and its impact in CPG brand building. We'll discuss a range of current and emerging trends, such as corporate responsibility, communicating product safety, stakeholder engagement, storytelling, influencer marketing, and beyond.

This is a unique opportunity for passionate, expert professionals to join 20+ panelists to advance the thinking in this field. This engagement is moderated by an expert Facilitator and is open asynchronously, around-the-clock for your convenience.

Every two weeks, the facilitator will introduce a new subtopic – each theme exploring a new facet related to the relationship between CPG brands and consumer trust.

Activities include:
1. Explore a variety of themes
2. Map the competitive landscape (i.e. emerging trends, disruptive tech, etc.)
3. React to the latest media/reports in this space
4. One-to-one engagement with other panelists

peopleExpert participation

CSR Professionals
PR/Communications Executives
CPG Bloggers/Influencers
Brand Strategists
Product Safety Experts
Plastics Experts in Toxicity, Single-Use Plastics, Sustainable Packaging
Toxicologists

Applicants
Rick Shea
President at Shea Food Consultants
Leading CPG and food industry expert with 20+ years as VP of Marketing for top food companies: Post ,Unilever, Bimbo Bakeries, Kraft Foods. Led development and introduction of top new products DiGiorno Pizza, Thomas fresh bagels, Entenmanns Little Bites and more. Work with leading food manufacturers as President of Shea Food Consultants. Significant brand experience building trust, loyalty, and advocacy with consumers.
Graham Robert
Founder and CMO
I spent 20 years in CPG brand management, working on some of the most trusted brands, whether that's Tylenol, Listerine or Band-Aid brand. I've seen the consumer data to see the impact trust has, and I've sat in on focus groups and heard how consumers talk about these brands. For the past 10 years, I've run my own consultancy focused on brands, and have published a book called Beloved Brands that speaks to how the bond brands create with consumers will lead to more power, growth and profit for that brands.
Alessandro del Fo
Senior Global Marketing Strategy Manager, AXE (LYNX) Masterbrand
I am a highly regarded Brand and Business strategist with extensive CPG expertise built over 12-15 years of marketing executive roles within top tier companies, the likes of Barilla, Kraft, L'Oreal and - most recently - Unilever, in local, regional and global positions. I can therefore bring to the panel a high level and up to date perspective on current and future industry trends in particular within Personal Care industry and Food industry.
Mary Ellen Spence
Marketing and Innovation Consultant
I have worked in the CPG industry for over 30 years on iconic and new brands as a marketing executive and consultant. I have written many brand strategies and understand how important a solid strategy is in driving business success. I also have a strong background in consumer insights and understand the importance of building consumer trust in today's fragmented marketplace.
Adrian Liew
Reputation Strategist | Campaigner | Digital Marketer | Entrepreneur | Coffee Lover
At DREP, we are in the business of helping people and organisations to manage their online reputation. We discover the reputation from what people are saying about brands on the web and we provide measurable and actual solutions to help brands and people to improve their reputation.
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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

Building Consumer Trust


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