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Strategies to Educate a New Market Category

Currnt is trusted by
thousands of
professionals and
hundreds of innovative
companies to connect and share
rare perspective to unlock fresh
insights and advance their fields

Currnt is trusted by
thousands of
professionals and
hundreds of innovative
companies to connect and share
rare perspective to unlock fresh
insights and advance their fields

As companies create new categories with breakthrough potential, the biggest challenge is bringing awareness to the marketplace. We'll discuss the strategies/approaches to effectively educate a new market to drive adoption and revenue growth.

This is a unique opportunity for passionate, expert professionals to join 20+ panelists to advance the thinking in this field. In this early stage, we are asking relevant experts to engage in a light brainstorming session to offer ideas and validate one another's responses.

Once approved (within 24 hours), you can review the responses, nominate more answers, and build on other panelists' ideas.

peopleSeeking Expert Participation

Go-to-market teams
Market strategists
Product marketers
CMOs
Sales leadership
Chief Evangelists
Heads of PR/Thought-Leadership
VCs
Startup entrepreneurs
Campaign managers

100% Online (No travel)
At Convenience (No meetings)
No Commitment (Opt out at any time)
No Cost (You earn $)

supervised_user_circle Top Applicants

flag Expectations

Panel members log in when inspired to nominate ideas, contribute commentary, and engage with other members.

stars Value

- Engage with equal-caliber peers
- Enhance your knowledge on this subject
- Gain recognition as a thought-leader
- Earn cashable rewards through points; active panelists earn on average $50 each month
- (Optional:) Donate your points/cash to a charity or non-profit of your choice
- Contribute to meaningful dialogue

format_quote I really enjoy the platform. Like, I love discussing these topics - but to be able to do so with a group of expert [peers] is amazing. We don't always agree, which is awesome. But everyone is respectful and super smart. Then to get paid on top is like bonus!

Michael Fahey, General Counsel at Homeserve

As companies create new categories or target new markets, what are the best strategies and approaches to effectively educating the market to drive adoption and revenue?
Higher
Significance of Impact
Lower
Lower
Likelihood of Impact
Higher

NOMINATE YOUR OWN POINT BY FILLING OUT THE FORM BELOW

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APPLY NOW

helpGiven the focus of this panel, why do you think you are uniquely positioned to provide valuable input? Please be specific about your relevant expertise and the perspective that you represent.

help As companies create new categories or target new markets, what are the best strategies and approaches to effectively educating the market to drive adoption and revenue? Please nominate one trend and support it describing its 'Likelihood of Impact' vs 'Significance of Impact'

Answer the question here


What's next: Your application will be reviewed within the next 24th