As CEO of LLFlex, I have a unique view and valuable insight into the Tobacco and related markets, both domestically and internationally. LLFlex is the largest supplier of cigarette liner pouch materials in the America’s. We have been supplying the global Tobacco Market for over 90 years. I am deeply involved in the industry from an existing market and product basis as well as highly involved in new market and product developments. This includes tangential markets such as smokeless, heat-not-burn, vape, cannabis and other related products. Additionally, I contracted with a market research company over the past 12 months to do a holistic study of existing global tobacco production, industry trends and consumer drivers affecting market dynamics over the next 5 years. This study has also included adjacent products and markets as well as new technologies. I have relevant and fresh information and a clear perspective that would prove useful in the context of a collaborative group such as this. I have deep and wide relationships with executive level roles inside the Tobacco companies as well as companies within the Tobacco related supply chain and market eco-system. I regularly attend trade association meetings and industry trade shows, as well as periodic meetings with governmental agencies and officials involved in the trade and regulatory aspects of the Tobacco industry.

For 10 years I had contact with the Brazilian tobacco market, initially acting in the field and later developing strategic trade actions for Philip Morris Brazil. I coordinated nationally the legal age meeting point sector, creating and implementing below the line activations at clubs, events, restaurants and bars. With the worsening of legislation in Brazil, it was challenging to propose and implement actions that would have interest and impact to adult smokers without hurting legislation. I have been guiding live marketing agencies in their creations in order to differentiate our brands from competitors and update them in relation to young adult smokers. Regulatory agencies in Brazil have not yet approved electronic cigarettes, but there is an incipient disclosure regarding its benefits over the traditional cigarette. When this is approved, I think it will open a new moment for the industry, which may seek new forms of distribution that reinforce the innovative character of the product. Currently, I am dedicating myself to new ways of impacting consumers through mobile platforms, and I see many possibilities for the industry to communicate, analyze behaviors and even distribute in an innovative way. Whether directly, or through data analysis generated by apps installed on millions of potential consumers.

Able to talk about tobacco and new tobacco products in South America and Europe environments, from Sales to Marketing.

As an engineer in one of the biggest e-cigarette companies, I believe I can provide insight and a different perspective to how new technologies will affect the tobacco / nicotine industry, for better or worse.

I currently work as the head of the Northern California Arm of Yerba Buena Logistics, a Cannabis distribution company and incubator in California. In addition to this I run my own business in the hemp=cbd space called Santa Cruz Medicinals. I have 6 years of experience in CPG in the Cannabis and Hemp space with everything from vape pens, flower, topicals, edibles, infused-drinks, and more.