We are assembling an online advisory panel to explore the future of connected strategies, whereby customers receive an improved experience through digital personalization, and companies reap the rewards of reduced cost and operational efficiency. This win-win scenario can be attributed to new technologies that enable frequent, low-friction, customized digital interactions as companies today are building much deeper ties with customers than ever before.
Instead of waiting for customers to come to them, firms are addressing customers’ needs the moment they arise—and sometimes even earlier. In this public panel, we will want to hear your thoughts and opinions on the unique ways a company can create this new-age type of customer relationship and nurture it over time. We'll discuss the current and emerging trends enabling this new reality and analyze specific examples of this occurring in the marketplace.
As part of the discussion we will want to hear your opinions on:
1) Methodology – Exploring strategies based on Respond to Desire, Curated Offering, Coach Behavior, and Automatic Execution.
2) Organizational Structures – What are the structures needed to foster a more continuous customer connection?
3) Mutual Reward – How do companies generate mutual reward in the context of evolving customer relationships?
4) Technologies – What are the technologies in play today and tomorrow that will enable this new approach?
Marsha Williams who is a professional facilitator with a technology executive background will be leading an open and honest discussion on the topic of continuous customer connection. Marsha has over 25 years of executive technology experience across a diverse set of industries including manufacturing, medical device, pharmaceutical, transportation, energy, criminal justice, and various private equity environments. She has also served as the Vice President and Chief Information Officer of several publicly held companies working in both the United States and Europe and she currently serves on the board of several technology organizations.
Participation is exclusive, 100% online, and at your own convenience. You will have the unique opportunity to engage with 20 equal-caliber peers, gain recognition for advancing the industry, and demonstrate your thought-leadership -- in addition to earning merit-based compensation.
This engagement is expected to take place at the end of June.
peopleSeeking Expert Participation
Digital Transformation Executives
VPs Customer Experience
Senior IT leaders
Across a range of different industries in both B2B and B2C – Banking, Healthcare, Finance, Entertainment, etc.