We’re assembling an online advisory panel to discuss what the latest marketing trends are and how they are impacting the B2B marketing stack. We'll focus on marketing trends that are topical right now such as marketing automation and account based marketing (ABM).
A desired outcome of this panel is to create actionable strategies on how to best leverage marketing automation and ABM so as to optimize B2B marketing activities and yield the best return on investment.
The panel is hosted on Currnt, an end-to-end knowledge sharing platform, and will be facilitated by B2B marketing expert and former CMO & Principal, Michael Phelan. Participation in this collaborative panel is all completed online and at your own convenience. Simply log in once a day to join in discussions and engage with equal-caliber peers in B2B marketing.
Themes to be explored:
1. What are the best Marketing Automation & ABM Solutions in the market, why are they the best and what is missing?
2. If you were to design the next generation Marketing Automation & ABM solution, what would it deliver and do?
If you look out 12-18 months and you could have exactly that you desire, what would the path to developing the ideal Marketing Automation and ABM Solution?
For your active participation in this panel, you will receive an honorarium.
peopleSeeking Expert Participation
- Heads of marketing
- Marketing ops
- Demand generation
- Digital marketing
- Sales development
- Marketing technology