RELEVANCE
RELATIONSHIPS
RECOGNITION
REWARDS

PANEL

The Evolving Role of Insights and Analytics

Greenbook is sponsoring a two month online facilitated discussion among of marketing leaders and strategists to explore how the needs of insights and analytics is changing, and therefore its implications on people, process and technology demands.

Participation is exclusive, 100% online, and at your own convenience. You will have the unique opportunity to engage with 20 equal-caliber peers, gain recognition for advancing the industry, and demonstrate your thought-leadership -- in addition to earning merit-based compensation.

The findings from the discussion will be leveraged to support a range of reports published by Greenbook. Each participant will be recognized as a key thought contributor.

If you might be interested, but have more questions about this opportunity please email: Greenbook@currnt.com

A professional facilitator will be leading an open and honest discussion. You will have the unique opportunity to learn collaboratively with 20 equal-caliber peers, gain recognition for advancing the industry, and demonstrate your thought-leadership -- in addition to earning merit-based compensation.

Activities include:
1. Explore a variety of Themes (each Theme is 2 weeks)
2. Map the competitive landscape (i.e. emerging trends, disruptive tech, etc.)
3. React to the latest media/reports in this space
4. One-to-one engagement with other panelists

Participation is 100% online and at your convenience. By applying here, you are agreeing to participate once per week or as inspired.

peopleExpert participation

Looking to engage, but not limited to, the following:
- Chief Marketing Officer
- Chief Strategy Officers
- Marketing VPs
- Strategy VPs
- Business Intelligence

Applicants
Andria Long
CPG Innovation, Insights & Strategy Executive | Growth Advisor | Board Member | Keynote Speaker
I have held executive leadership for Consumer Insights, and have been utilizing research for over 20 years in my innovation and brand career. As a former CPG executive I also understand the changing research needs companies have, with speed to market, data proliferation and accessibility, as well as the impact technology will have on replacing traditional research. As a leading growth expert and transformational innovator in a rapidly changing environment, I have extensive experience in emerging competitors, new trends, and changing consumer behavior. For the last 2 years I have been a keynote speaker on how companies need to evolve and transform to meet consumers needs or they will be disrupted. I was recently a speaker a speaker at The Marketing Research Conference (TMRE) where I was able to see and hear what over 20 research suppliers on what the next generation of research tools will look like to keep pace with rapid change. Research is ripe for disruption. Breadth and Depth of Experience: Companies: Worked at 7 Fortune 1000 companies in the intensely competitive CPG space, ranging in revenue from $1 Billion to $20 Billion. Companies include: Sara Lee, Kimberly Clark, Kellogg, Keebler, Alberto Culver, M&M/Mars and Johnsonville. Categories: Experience in over 35 categories across personal care, food and beverage. Business Situations: family legacy businesses, mergers/acquisitions, transformation, and disruption. Brands: Cheez-It, Keebler, Kellogg, Sara Lee, Huggies, Kleenex Cottonelle, Jimmy Dean, Hillshire Farm, Ball Park, State Fair, Senseo, Johnsonville, St. Ives and Equal. Channel Experience: Retail, Foodservice, Club, Grocery, Mass, Dollar, Specialty, C-Store, as well as DSD (Direct Store Delivery) Areas of the Store: Perimeter, Center of Store and Front End Impulse. All temperatures states: Fresh, Frozen, and Shelf Stable. Executive Leadership Expertise: Growth, Innovation, Strategy, Consumer Insights. Operating Experience: Boards, owners/families, CEO’s, executive teams and cross functional leaders.
Joe Sallus
Chief Operating Officer / Executive Vice President
I have worked in higher education (both for-profit and non-profit) and have led marketing initiatives for small and large institutions with multi-state locations and online presences. My experience includes driving brand awareness, digital media expansion, traditional media, and social media lead generation.
Wendy Harrin
Chief Marketing Officer
I've been CMO of companies large (Fortune 500 and small) having started my career in consulting where analytics and problem solving were the key. I was drawn to marketing for the power that analytics and action-oriented insights could apply. But it's not just for marketing ... it's for product, service, portfolio, IT/DEV, HR ...everyone.
Sarah Barnes
Director of Marketing & Business Development at Campbell & Company
This is a topic my team and I make sure we are providing to our executive team and sales team daily. When we have appropriate marketing and business development KPIs that we can track and report on, it makes our firm successful with its sales.
Christine Hade
Omni Channel Brand Marketing & Innovation Executive
As a career brand and innovation leader, i have been responsible for market research and know the challenges. As a consultant i currently have a partner who has a priority research tool. together we have built a research & consultancy service that overcomes many of the challenges i have experienced as a CMO. I am an experience Currnt participant and facilitated several groups.
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lockThis panel is now closed to new applicants.

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Engage with equal-caliber peers any time you want.

star

Enhance your knowledge on this subject.

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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

The Evolving Role of Insights and Analytics