RELEVANCE
RELATIONSHIPS
RECOGNITION
REWARDS

PANEL

The Future of Brand Storytelling in a Digital Data-Driven Era

We're assembling a virtual, ongoing advisory panel discuss the future of brand storytelling. With new social channels, media formats, and data-driven content, we want to explore how to attract, engage and inspire customers with thought-provoking branded messages.

A professional facilitator will lead an open and honest discussion. You will have the unique opportunity to gain and share insights on the subject, advance innovation in your field, and engage with top thought leaders like you globally.

Activities include:
1. Explore a variety of themes
2. Map the competitive landscape (i.e. emerging trends, disruptive tech, etc.)
3. React to the latest media/reports in this space
4. One-to-one engagement with other panelists

Participation is 100% online and at your convenience. By applying here, you are agreeing to participate once per week or as inspired. This engagement will be publically sponsored by Dash. and is expected to launch the weeks of Oct. 22.

peopleExpert participation

Brand Marketers
Heads Content
Experiential Marketers
Integrated marketer
In-house content studios
Producers
Digital Marketers
E-Commerce marketers
AR/VR

From diverse industries (B2C and B2B), including financial, tech, travel, beauty, fashion, telecom, CPG, and beyond

Applicants
Olesya Govoru
Senior Director, Customer Strategy – Global Marketing at Pfizer Essential Health (PEH)
I have done extensive work on understanding how branded and unbranded content generate customer engagement in the pharmaceutical industry. Specifically, I did interviews with physicians globally to understand their information consumption patterns, their proclivity to interact with content, and the impact of content on prescription behavior. Beyond this, I am uniquely positioned to discuss digital assets, as a lot of my work focused on the digitalization of communication with physicians.
Zachary Timm
Marketing Director and Storyteller
I believe marketing has moved towards storytelling over more disruptive methods and I have been leading in storytelling marketing for years. This is especially true in content marketing where marketers can use emotionally impactful (information, education and inspiration) stories that have a higher retention rate with the audience (70 v. 10 percent over stats), while branding the organization as the indispensable guide for the customer on their heroes’ journey. After attending the Donald Miller StoryBrand Workshop in 2014, I built and maintained a storytelling strategy with my company using advocates and endorsers across channels for awareness, acquisition and retention. I created an Influencer campaign with thought leaders specific to the company's industry that integrated email, web ads, print ads, downloadable brochures, and landing pages. Storytelling established trust for the company through influencers, employees, current customers, alumni and reviews and not through self-promotion. I am a blogger and writer so I understand the process to develop a great story not only in long form but in snippets for brand awareness and activation as well as for business purposes like lead generation. I have published an e-book on team building for Kindle and recently finished my first novel.
Michael Phelan
Start-Up CMO, Founder & Principal Go-to-Market Pros
I head up a brand management consultancy based in Boston. I am a former Marketing Executive at Stapes and Reebok. I am an expert at using social media for executive & corporate branding and demand generation for both B2B and B2C companies. I am a "Thought Leader" on currnt with the highest level: peer-rating (6)
Kim Land
SVP Consumer at Knoll
My expertise is in e-commerce and brand-building,, with a background in Marketing, Digital Strategy and General Management of retail/e-commerce for a variety of 'accessible luxury' brands. Driving customer engagement and customer experience is central to what I do, as is leveraging digital tools to drive traffic and awareness.
Christine Hade
Omni Channel Brand Marketing & Innovation Executive
I am brand marketer and innovator with 25+ years building brands holding c level leadership roles. I have extensive messaging expertise across a range of food and wellness brand and business models. One area of focus the last few years has been building a compelling story and applying across channels. As a consultant I have also helped b2b brands evolve their message and thought leadership. I am an avid currnt participant and facilitator and welcome the opportunity to join this panel
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lockThis panel is now closed to new applicants.

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Engage with equal-caliber peers any time you want.

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Enhance your knowledge on this subject.

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Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

The Future of Brand Storytelling in a Digital Data-Driven Era