I have been working in the pack design space for about 20 years,a dn currently consult in the space. I have worked for a packaging design firm (BrandImage) and tested countless designes (structural and graphics) as led the global package design testing work for PepsiCo, Kraft Foods/Mondelez and Mars while worked for PRS In Vivo, the leading agency for pack design testing. Much of my work has been for CPG, although I have also worked on many projects for QRS's, Food Service and Hard Goods.

I have developed allot of custom innovative packaging designs and also worked directly in Packaging Commercialization. Principle Consultant, Packaging and Combination Product Development (2016 to 2017) Led project execution pertaining to Combination Product Design Development & Control, human factors engineering, design verification, technology transfer, stability, validation, primary packaging, labeling, and design history files. Demonstrated Project and Program Management expertise using technical leadership principles. • Improved governance through management review and quality systems to ensure appropriate design control strategy and document control processes were followed in completion of target project activities. • Developed and commercialized devices/combination products under Design Controls (21CFR820), Quality Systems Requirements (ISO 13485) and Risk Management processes (ISO 14971) leading to successful global registrations. Provided necessary support to write, review, and edit NDA, BLA or 510K filings. • Built collaborative partnerships with cross-functional groups such as Quality, Marketing, Supply Chain, Analytical, Development, Engineering, Technology Transfer, Clinical, Regulatory, and Operations both internally and externally to successfully transfer and commercialization of combination products. • Led team in selecting device components as well as packaging and establishing specifications, test methods, labeling, validation, and technology transfer. Successfully obtained 6-month patent extension and launched Isentress Pediatric Kit combination product.

18 years of experience working with industrial, packaging and finishing designers from major brands in identifying and adopting new packaging methods that span across shelf appeals, ease of use, sustainability and overall brand positioning. I will bring to the table a comprehensive view on packaging trend from an aesthetic stand point but also from a manufacture-ability stand point. A design is only as good as it is execution-able.

I have been on both sides of the packaging world. Design of new packing displays, selection of packaging types, as well as an end customer of packaging - leading operations and R&D teams who require innovation and new thinking through pack ideas and concepts

A qualified Ergonomist for 36 years, I critically watch all types of trends, in many products. One of my pet peeves/interest is how items I purchase are packaged to prevent or allow damage. Along with being an avid consumer, I have also been involved in marketing and retail (product design and selling). I am interested in the various packaging materials and their potential for repurposing, reuse or recycling (where practical). I have educated myself on polymers and their strengths and weaknesses as I was involved in a couple of plastic design projects using FRP and self-skinning foams. I also understand how cost versus marketing benefits affect sales and hence packaging can be important aspects. The current trend of disruption of conventional packaging, by many external forcese, is something that needs consideration, as does manual/automated handling with RFID/barcode pick and pack aspects.