LET THE VOICE OF YOUR MARKET DIRECT YOUR PRODUCT ROADMAP
Markets have just made a huge shift and your product and marketing teams need to iterate more frequently. Currnt provides managed online engagement directly with your target market for agile intelligence.
Virtual Market Advisory Boards
Designing relevant solutions and then credibly communicating their merit requires a deep understanding of the unmet needs in the market. Product teams on Currnt outpace their competition with a direct connection to their future customers.
Strategic Product Teams Own the Voice of Market
Whether a product or product marketing leader, Currnt is an opportunity to become the champion of customer obsession in your organization.
Empathy Drives Inspiration
Continuous market intelligence changes the level of empathy across all teams. Real perspective drives deep understanding and storytelling that fuel vision, innovation and action.
Condense Time To Market
Detect trends earlier, form perspective faster, and validate hypotheses with confidence. Finally, a qualitative practice that can scale with the pace of your innovation.
HOW IT WORKS
Attract the Right People
Currnt has two ‘unfair’ advantages: First, AI sources the exact applicants to your specification from across the web, finding people already demonstrating passion, and ensuring global reach on any topic of interest. Secondly, we recognize that true professionals are motivated to learn and share with their equal caliber peers. This ‘Knowledge Networking’ experience is a rare opportunity for them to become recognized and earn rewards. It is this combination of tech and sensibility that allows clients to select the perfect 20-30 professionals over 5-10 days.
The Most Robust Insights
Subject matter expert facilitators keep the conversation focused over days in DesignSprints™ or over months in KnowledgeStreams™. From problem definition to distilled insights, certified facilitators command state of the art tools as they provide expert consultation throughout the engagement.
The Most Credible Output
By tapping into the voice of the market, automation enables a wide array of deliverables making it possible to capture the nuance of the group in ways that people actually want to consume it. See examples
"By leveraging ongoing market intelligence, I have mobilized teams all around the company to improve customer experience"
Head of Customer Experience, Global Technology Fortune 500
How do we find the applicants? We use AI/ML technology to generate a dynamic custom search across the web searching for people who appear relevant to the topic.
Why do people apply? Currnt is a rare opportunity for the experts to engage with equal caliber peers on topics they are passionate about. Unlike mercenary models that pay-for-insights, experts on Currnt learn from each other, share their ideas and get recognized by one another. It’s the interaction between them that generates points to the panelists that drives both recognition and compensation.
Matched to the exact subject, the facilitator acts as an extension of your teams to provide a layer of consultation that goes beyond the data generated, ensuring you uncover the right insights and know how to apply them.
How does one become a facilitator? Facilitators must be subject matter experts and have years of experience in consulting, facilitation or moderation. Most start out as panelists, grow to appreciate the process and then apply to be trained as a facilitator. There are about 200 facilitators currently certified on the platform covering a range of expertise.
Can I or my team facilitate? The short answer is yes. Anyone with subject matter expertise and who has professional facilitation experience can be certified in only an hour of training on the platform. It’s also important that the facilitator does not have any particular biases that may impact the conversation.
What types of content do you create? You can request output to be branded in the form of slide decks, social posts, blogs, summary reports, infographics, and podcast interviews.
How do the points work? Panelists earn peer points through interacting with one another, being recognized by the facilitator, or by receiving votes up for their most salient contributions.
Can I just reach out to my panelists and talk to them? Everyone you engage on the platform is added to your knowledge network or that of your company. You can chat with anyone in your network at anytime via the platform.