CX needs to do extraordinary things to accurately reimagine how customers make a buying decision. Currnt is here to help you tap into the hard to reach the perspective of your market to drive a single source of truth across product, marketing, sales, and support teams.
Create a Single Source of Truth
Say good-bye to internal debate about what the market wants. Currnt KnowledgeStreams™ make it easy for teams to get active engagement while maintaining anonymity. Solicit feedback, get fresh insights, validate concepts, and detect unmet needs with ease and scalability.
Knowledge Network on a continuous basis with your target market.
Continuous interaction directly with your target market raises that bar for customer-centricity. Accessing information via direct collaboration has never been easier. Knowledge Networking with your marketplace on a mobile-friendly interface allows busy employees anytime, anywhere access to real people in their marketplace, as well as subject matter expert insights on any topic.
Empower All to Enhance CX
Currnt empowers employees with first-hand active learning and then packaged into formats that convey the necessary nuance that elicits confidence in action.
Prioritize Strategic Investment
Have confidence that an engagement practice on Currnt will drive meaningful change in the customer experience, by enabling your people to detect trends early, validate ideas faster, and align teams. Currnt will reduce costly research, decrease your time to market, increase sales, and improve customer retention.
HOW IT WORKS
Attract the Right People
Currnt has two ‘unfair’ advantages: First, AI sources the exact applicants to your specification from across the web, finding people already demonstrating passion, and ensuring global reach on any topic of interest. Secondly, we recognize that true professionals are motivated to learn and share with their equal caliber peers. This ‘Knowledge Networking’ experience is a rare opportunity for them to become recognized and earn rewards. It is this combination of tech and sensibility that allows clients to select the perfect 20-30 professionals over 5-10 days.
The Most Robust Insights
Subject matter expert facilitators keep the conversation focused over days in DesignSprints™ or over months in KnowledgeStreams™. From problem definition to distilled insights, certified facilitators command state of the art tools as they provide expert consultation throughout the engagement.
The Most Credible Output
By tapping into the voice of the market, automation enables a wide array of deliverables making it possible to capture the nuance of the group in ways that people actually want to consume it. See examples
"By leveraging ongoing market engagement, I have mobilized teams all around the company to improve customer experience"
Head of Customer Experience, Global Technology Fortune 500
Type in what you want to explore and with whom and the platform will drive scores of applicants for your selection.
How do we find the applicants? We use AI/ML technology to generate a dynamic custom search across the web seeking for people who appear relevant to the topic.
Why do people apply? Currnt is a rare opportunity for the experts to engage with equal caliber peers on topics they are passionate about. Unlike mercenary models that pay-for-insights, experts on Currnt learn from each other, share their ideas and get recognized by one another. It’s the interaction between them that generates points to the panelists that drives both recognition and compensation.
The Currnt domain expert facilitator community is key to the success of each project. Matched to the exact subject, the facilitator acts as an extension of your teams to provide a layer of consultation that goes beyond the insights generated, ensure you uncover the right insights and know how to apply them.
How does one become a facilitator? Facilitators must be subject matter experts and have years of experience in consulting, facilitation or moderation. Most start out as panelists, grow to appreciate the process and then apply to be trained as a facilitator. There are about 200 facilitators currently certified on the platform covering a range of expertise.
Can I or my team facilitate? Short answer is yes. Anyone with subject matter expertise and who has professional facilitation experience can be certified in only an hour of training on the platform. It’s also important that the facilitator not have any particular biases that may impact the conversation.
The platform generates the content most fitting of your goals and can coordinate the inclusion and distribution of the right type of content to the people that you wish to be informed.
What formats of content do you prepare? You can request output to be branded in the form of slide reports, designed social posts, blog posts, summary reports, infographics, and podcast interviews.
Everyone you engage on the platform gets added to your company’s Knowledge Network making it easy to search and reconnect for quick rounds of feedback or simple chat conversations.
How do the points work? Panelists earn points from one another through interacting with one another, being recognized by the facilitator, or by receiving votes up for their most salient contributions.
Can I just reach out to my panelists and talk to them? Everyone you engage on the platform is added to your knowledge network or that of your company. You can chat with anyone in your network at anytime via the platform.