MAY EDITION

The Important Relationship Between Product and Engineering


Insights Generated by Experts for Experts

Online SmartGroup™ Recap

Generated by 11 Expert Panelists

17 DAYS

7 POSTINGS

4,147 VIEWS

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Featured Expert Participant

Jackie Rauchberger

Head of Marketing

THEME #3

Strategies Product & Engineering teams should adopt right now to organize their time and resources for maximum ROI?

RUNDOWN

Companies need to adjust. They should look at barriers that have been cleared and evaluate which ones could be permanently removed from their regular processes. Maybe some can also be modified with new insights gained from the current changes.

Increase gamification. It will become its own science on how best to engage people for different purposes and enrich engagements.

Pivot quickly. Now is a good time for teams to examine how quickly they can pivot and bring products to market wherever there is a true need.

Barriers fall. Many perceived barriers have been removed. Perfection has been replaced by good enough, with plans to incrementally improve as needed and able.

Communication improves. Product and engineering teams faced challenges that sometimes introduced friction when they developed products. Now, these teams can brainstorm and improve their relationship.

KEYPOINT # 01

Validate Interest in New Features
Now is a great time to work on validating the desirability of new features and preparing your user stories and visual designs so you are prepared to start development when the time is right.

KEYPOINT # 02

The Pace of Innovation Quickens
In times of crisis like we have today with Covid-19, many companies are designing new products and services in a matter of days that in normal times would take months or years.

KEYPOINT # 03

Remote Work Becomes Common
Many employees working from home and remote locations may become more permanent than we think. Moving forward, how do teams work virtually to create designs and products?