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Imminent Disruptions Impacting Healthcare Marketing


Insights Generated by Experts for Experts

Online SmartGroup™ Recap

Generated by 13 Expert Panelists

21 DAYS

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Distilled & written by:

Jackie Rauchberger

Featured Expert Participant

Jackie Rauchberger

Head of Marketing

THEME #3

What should healthcare marketing specialists do with their marketing campaign strategies in the next two years?

RUNDOWN

Telehealth, digital, and the speed of response to individuals are three key areas that health marketing specialists will need to focus on as they change their strategies for the COVID-19 crisis.

The quality of a healthcare website and its content needs to increase. People need to be able to quickly and securely gather qualitative information that helps them with their problem.

Quickly responding to individuals needs to become an important area of focus for healthcare companies. When someone has a health question, they want it answered asap.

The importance of telehealth will only ever go up. Companies need to adapt their procedures so they can communicate with patients virtually. Their marketing teams need to communicate those changes.

KEYPOINT # 01

Key Focus areas for Healthcare Marketing
Quick responses, accurate and easily understandable information are needed whenever there is a question of health. Keeping these strategy aspects in mind will help to meet the primary needs of patients.

KEYPOINT # 02

Telehealth
Telehealth is increasingly important. Healthcare companies need to implement the proper software and educate their employees to accommodate for Telehealth.

KEYPOINT # 03

A multi-pronged approach
Reaching healthcare audiences can be done in several ways, from patient support programs to integrated multi-channel communication to educating patients about particular diseases.