FEBRUARY EDITION

Driving Innovation in Product Development


Insights Generated by Experts for Experts

Online SmartGroup™ Recap

Generated by 35 Expert Panelists

23 DAYS

5 POSTINGS

658 VIEWS

Distilled & written by:

Joe Sticca

Featured Expert Participant

Jackie Rauchberger

Head of Marketing

THEME #0

What solutions are there that can increase product innovation processes?

RUNDOWN

Ensure product innovation cycles include voice of customer and diversity of talent, internally and externally. Also, it is novel to ensure that other methods are considered in product innovation cycles, like decision markets. These concepts can help break out of inherent myopic thinking.

The first theme generally focused on what processes as well as resources can be utilized in creating more innovative product life cycles. At times these can be overwhelming and voluminous.

More time and consideration should be given to different tools and resources to ensure myopic thinking can be mitigated in product innovation cycles.

KEYPOINT # 01

Voice of Customer Gets Lost?
Customer problem solving. According to my experience on innovation, this question is the essence of product innovation: Do we serve a client's or customer's issues?

KEYPOINT # 02

Value Proportion for Internal and External Forces
Another important part of innovation, that is sometimes omitted, is the value for the customers/clients/users of the innovation and what price they are willing to pay for it?

KEYPOINT # 03

Diversity of Thought and Resources
Find and employ an innovation process or framework. Using a process does not mean you lose creativity or increase bureaucracy. I coach people all the time that music theory is a framework....