Optimize your marketing mix by continually assessing costs, results and ROI as the industry, competitors and customer needs continually change.

A community service element, linked to the direct business community, should be included in the B2B customer experience (CX) along with customer service representative (CSR) activities.

Prioritize customer preferences to provide agile engagements across mediums, building increased brand awareness and richer customer experiences.

A consistent customer experience (CX) requires collaboration across team members of a selling company as they engage with multiple decision-makers throughout the B2B buyer's journey.