JULY EDITION

Imminent Disruptions Impacting Healthcare Marketing


Insights Generated by Experts for Experts

Online SmartGroup™ Recap

Generated by 20 Expert Panelists

14 DAYS

10 POSTINGS

5,895 VIEWS

Distilled & written by:

Paul Korzeniowski

Featured Expert Participant

Jackie Rauchberger

Head of Marketing

THEME #8

If another pandemic or other global issues arises, how big a role should government take?

RUNDOWN

Governments across the world are woefully falling short in many ways in relation to the COVID-19 crisis. In a number of countries, the governments had initiated prolonged lockdowns only to give leeway shortly thereafter.

Culture plays a big role in the eventual solution. Solutions must be tailored and customized to be made palatable to each community.

Government should prepare for the next pandemic by adopting the latest technology. Digitization not only helps things run smoothly but also helps private institutes support remote workers.

Government must closely monitor any privacy concerns with respect to proximity tracking COVID apps.

Evidenced-based research is critical to effective management, and getting buy-in and maintaining compliance are other key factors.

KEYPOINT # 01

Government Needs to Create a Response Framework
Governments must develop a responsive framework, one based on various trigger points, including situations that lead to a pandemic as well as appropriate responses.

KEYPOINT # 02

Eliminate the Politics
When we are hit with something new, our communities and our states must listen to the federal government's guidance, which is based on science, rather than something based on politics.

KEYPOINT # 03

No Short Term Fix
Scientific shortcuts have slowed our understanding of the COVID-19 disease and delayed the ability to find out which drugs help, hurt, or have no effect at all.