menu
Veronika Litinski

Veronika Litinski

Innovation leader in digital health. CEO at GeneYouIn Inc., personalized medicine company. vlitinski@gmail.com

location_on Ontario, Canada

CEO at GeneYouIn Inc.

Commercial strategy & growth at Geneyouin

Awards Earned:

8

8

3

2

0

Level: LEVEL 04 (12mo pts: 1407 pts)

Rating: 4.30/5 stars (0 ratings)

Lifetime points: 6033 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied

71%

Recognized: Contributions valued by peers

29%

Peer Support: Percentile of active participants

29%

Profile

Summary

Strategic thought leader in Health and Insurance industries who catalyzes innovation and change to maximize customer value creation. Deep understanding of how the broader healthcare ecosystem works and how to operate successfully within it. A solid, confident communicator who can bridge mindsets of Technology, Policy and Marketing. I worked in large public companies, non-profit agencies and in startups. Recognized by peers as savvy alliance builder, an expert at solving ambiguous problems and down-to-earth operational expertise. Passionate people leader who builds high energy teams based on trust, alignment and accountability. Veronika has been an investor and builder of technology-based businesses since 1999. Specialties: Personalized medicine; Identification and formation of strategic partnerships for business development; Alliance Management; Neurotechnology; Games for Health; Innovation management; Technology start-ups creation and growth; Digital Health, Wellness, Life Sciences, Consumer Health; Patient Engagement; Manage IT development for healthcare applications. vlitinski@gmail.com

Experience

CEO

GeneYouIn Inc.

March 2018 - Present

Commercial strategy & growth

Geneyouin

August 2014 - Present

I lead Growth at GeneYouIn. GeneYouIn (GYI) is a Canadian personalized medicine company. What if you and your physician and pharmacist could know in advance how you would respond to a drug before you actually take it? Worries over adverse side effects lack of efficacy could be a thing of the past!
We spend $24 billion every year on medications in Canada. About 1/3 is wasted as it doesn’t lead to improved health outcomes. One of the major contributors to this waste is a mismatch between the individual’s genetics and drugs being prescribed. Our flagship product, Pillcheck, effectively addresses this mismatch. We are a software company that utilize the science of Pharmacogenetics.
Our team of IT and genetics experts shares the Product Vision of achieving optimal balance of cost, clinical utility and patient empowerment. I manage strategy and operations of the company.

Skills

Marketing 25
Consulting 21
Communication 16
Strategy 12
Training 11
Leadership 9
Finance 6
Management 3
Data Analysis 3
Business Development 2
Private Equity 2
Teamwork 2
Medical Devices 1
Strategic Planning 1
Cross-functional Team Leadership
Executive Management
Strategic Partnerships
Due Diligence
Entrepreneurship
Business Strategy
Start-ups
International Business
Lifesciences
Go-to-market Strategy
Corporate Development
Competitive Analysis
Commercialization
Product Management
Portfolio Management
Market Research
Angel Investing
Corporate Finance
Mergers & Acquisitions
Business Planning
Program Management

Industries

Activities

  • Feb 2020 - Apr 2020

    Participated in a KnowledgeStream™: "Building Emotional Connections in B2B Markets"

  • Since Feb 2020

    Participating in a Map: "Sensing Trends and Disruptions Impacting the Health Workforce"

  • Feb 2020 - Aug 2020

    Participated in a Map: "Sensing Trends and Disruptions Impacting the Health Workforce"

  • Nov 2019 - Dec 2019

    Participated in a KnowledgeStream™: "The Future of Media Planning for Retail & CPG/Pharma"

    Media Planning
    Advertising
    Digital Marketing
    Media Buying
    Media Selling
    Brand Planning
  • Aug 2019 - Oct 2019

    Participated in a KnowledgeStream™: "Future of Working Capital Solutions for B2B Small Business"

    Working Capital Management
    Forecasting
    Finance
    Invoicing
  • Jun 2019

    Participated in a Sprint: "Driving Open Innovation Through Employee Ideation Campaigns "

  • Since Jun 2019

    Participating in a Map: "Sensing Trends and Disruptions Impacting the Finance Services Workforce"

  • Jun 2019 - Aug 2020

    Participated in a Map: "Sensing Trends and Disruptions Impacting the Finance Services Workforce"

  • Sep 2018 - Apr 2019

    Participated in a KnowledgeStream™: "Amazon-Berkshire-JPMorgan Health Ventures' Impact on the Future of Employee Benefits"

    Employee Benefits
    Disruptive Innovation
    Technology Companies
    Insurance
    Health Plans
    HR Benefits Sourcing
  • Feb 2019 - Apr 2019

    Participated in a KnowledgeStream™: "Exploring the Factors and Technologies that Impact Sleep"

    Sleep Medicine
    Clinical Research
    Chinese Herbal Medicine
    Chinese Medicine
    Sleep Research
    Sleep Problems
    Eastern Medicine
    Sleep
  • 23 Feb 2019

    Answered a question on OpenForum: "Technological Advances on the Horizon to Increase Longevity"

  • Jan 2019 - Feb 2019

    Participated in a KnowledgeStream™: "The Growth, Funding, and Exit Strategies for VC-Backed Startups"

    Start-ups
    Financing
    Series A
    Mergers & Acquisitions
    IPO
    High-Growth Organizations
    Banking
    PR
    Growth Capital
    Venture Capital
  • Nov 2018 - Jan 2019

    Participated in a KnowledgeStream™: "The Future of Employee Benefits"

    Employee Benefits
    Health Plans
    Health Insurance
    Employee Benefit Plans
    Employee Benefits Design and Administration
  • Jan 2019

    Participated in a Sprint: "The Future of BioPharma Companies"

  • 21 Dec 2018

    Answered a question on OpenForum: "Ways to Grow/promote Talent in Small Companies other than Management Roles"

  • 09 Dec 2018

    Answered a question on OpenForum: "Have traditional Venture Investment companies outlived their usefulness? What is taking their place."

  • Sep 2018 - Nov 2018

    Participated in a KnowledgeStream™: "The Future of Digital Health in Massachusetts"

  • Nov 2018

    Participated in a Sprint: "Maximizing the Effectiveness of the C-Suite"

  • Aug 2018 - Nov 2018

    Participated in a KnowledgeStream™: "Exploring the Ecosystem Surrounding Lifestyle Performance Management"

    Performance Management
    Performance Improvement
    Ecosystem Development
    Partnerships
    Product Development
    Ecosystems
    Life Style Management
    Lifestyle Management
    Lifestyle Brands
  • Oct 2018

    Participated in a Sprint: "Disruptions Impacting The Future of Health Plans"

  • 11 Aug 2018

    Answered a question on OpenForum: "Designing Technologies for an Aging Population"

  • 06 Aug 2018

    Answered a question on OpenForum: "Innovation = Problem solving?"

  • 06 Aug 2018

    Answered a question on OpenForum: "Digital Transformation challenges- are the Industry specific?"

  • 02 Aug 2018

    Answered a question on OpenForum: " UNDERSTANDING THE ENTREPRENEUR'S PERSONALITY?"

  • Jun 2018

    Participated in a Sprint: "Improving Alzheimer's Treatments & Innovation"

  • Apr 2018

    Participated in a Sprint: "Exploring perceptions of life sciences ecosystem in New York State"