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05 Jul 2019
Answered a question on OpenForum: "Interacting with a Stranger !"
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05 Jul 2019
Answered a question on OpenForum: "Get more creative with your marketing, and ultimately drive more revenue for the company."
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05 Jul 2019
Answered a question on OpenForum: "What will be perfect out-of-office email !"
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01 Jul 2019
Answered a question on OpenForum: "Quality of Internal Innovation - low or really low"
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01 Jul 2019
Answered a question on OpenForum: "Are you Brand Loyal?"
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28 Jun 2019
Answered a question on OpenForum: "Advising Graduates "
- Focus: Contributions are valued by peers
- Accountability: Thoroughly contributes in all areas
- Sense of Urgency: Consistently responds in a timely fashion
- Team: Frequently supports and responds to peers
skills
Lead Generation
Advertising Operations
Digital Strategy
Media Planning
Webinar Management
Public Speaking
Mobile Advertising
Content Marketing
Marketing Development & Strategy
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PROFILE
Summary
Positions Held: Assistant Vice President of Print Production • Art Director • 3rd Party Lead Generation Manager • Demand Generation Manager • Marketing Manager • Campaign / Account / Project Manager • Web Designer & DeveloperI’ve earned 19 national design awards & have 25+ years of experience in progressive marketing, design & production. I've also focused heavily on dynamic digital media & online marketing.
At Dell EMC, I excelled in media planning & operations as a subject matter expert & trainer in digital 3rd party lead & demand generation for North American Commercial Field Marketing.
I was responsible for planning, building, coordinating, executing, measuring & reporting on more than 800 campaigns - across multiple vendors & business units for more than 2 years with Dell EMC. The campaigns I managed earned praise & accolades from senior management & leadership in quarterly review meetings – I earned three “Better Together Awards” for excellence in cross-departmental collaboration.
In the process of managing the campaigns, I worked across finance, analytics, planning, event & products teams. I regularly worked with agencies, vendors & internal stakeholders to ensure quality control in lead quality & campaign operations.
I earned my Bachelor’s in Business & Marketing with a 3.5 GPA – while working full time at a publishing company & advertising agencies. My dual role for 11 years as Assistant Vice President of Production & Art Director earned me 19 national design awards for print & digital works – I have a keen eye for design & marketable materials.
Experience
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Total Points: 5
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