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Sam Araji
MARKETING STRATEGY and PLANNING | PRICING - Drives business growth, revenues, market share, and profitability at Charter Communications
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Sam Araji
MARKETING STRATEGY and PLANNING | PRICING - Drives business growth, revenues, market share, and profitability at Charter Communications
Joined 01/18/2019
Level: LEVEL 01 (12 mo pts: 0 pts)
Rating: 4/5 stars (15 ratings)
Lifetime points: 159 pts
Passion for finding and solving the most high-leverage marketing and sales problems confronting the business. Recognized for critical thinking, providing insight and designing successful growth initiatives. Expert in pricing, managing customer lifetime value and increasing marketing ROI.
➤ PRICING: Led pricing teams at HP, T-Mobile and Charter. Led creation of Acquisition and Retention pricing and packaging at Charter, driving 6-7% revenue growth. Designed/launched new pricing and services for Bar/Restaurant segment -- more than doubling sales. Led consulting engagements where we implemented holistic pricing strategies, processes and tools that generated substantial profit for clients.
➤ MARKETING STRATEGY, BRAND ARCHITECTURE: Created new brand strategy that enabled Aflac to increase sales 10% and increase brand consideration. Created ‘Affordable Smartphone’ strategy at T-Mobile to improve Marketing ROI. Designed and managed brand strategy and marketing programs enabling HP to gain 3 points of B2B share.
➤ PRODUCT / SERVICE DESIGN: Led design of new Charter video packages, increasing sales and gross margin, and reversing churn. Led to best video subscriber performance among industry peers in 2015-18.
Please contact me at sam_araji@yahoo.com
➤ PRICING: Led pricing teams at HP, T-Mobile and Charter. Led creation of Acquisition and Retention pricing and packaging at Charter, driving 6-7% revenue growth. Designed/launched new pricing and services for Bar/Restaurant segment -- more than doubling sales. Led consulting engagements where we implemented holistic pricing strategies, processes and tools that generated substantial profit for clients.
➤ MARKETING STRATEGY, BRAND ARCHITECTURE: Created new brand strategy that enabled Aflac to increase sales 10% and increase brand consideration. Created ‘Affordable Smartphone’ strategy at T-Mobile to improve Marketing ROI. Designed and managed brand strategy and marketing programs enabling HP to gain 3 points of B2B share.
➤ PRODUCT / SERVICE DESIGN: Led design of new Charter video packages, increasing sales and gross margin, and reversing churn. Led to best video subscriber performance among industry peers in 2015-18.
Please contact me at sam_araji@yahoo.com
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