-
Sep 2019 - Oct 2019
Participated in a KnowledgeStream™: "Digital Disruptions Impacting Retail Industry"
-
May 2018
Participated in a Sprint: "Exploring IoT Video Intelligence Solutions"
-
Oct 2017 - Apr 2018
Participated in a KnowledgeStream™: "The Future of Department Store Retailers"
-
12 Feb 2018
Answered a question on OpenForum: "The customer now vs customer future dilemma "
-
20 Sep 2017
Asked a question on OpenForum: "What is the impact of shopping by voice on brands?"

- Share
- https://currnt.com/@paul_wilkinson?src=grefurlCopy link
- Share in Twitter
- Share in Facebook
- Share in LinkedIn
Summary
Rewards

3

1

0

0
Level: LEVEL 01 (12mo pts: 3 pts)
Rating: 5.00/5 stars (165 ratings)
Lifetime points: 1772 pts


Followed by 0
No followers yet.
Activities

- Bridge the disconnect between business and technology stakeholders
- Looking at technologies such as artificial intelligence, IoT, digital CX, e-commerce, omni-channel
a. What is headless architecture and how does it drive enhanced commerce compared to traditional architectures
b. What are the key differences in process/approach/governance compared to traditional commerce
c. What are the impact if any on consumer mobile and web journeys
d. How/where is the market for this and any early adopters etc.,
e. When to use / use cases for micro-services / headless commerce?
f. What are some of the challenges of adopting headless commerce?
g. What type of change management is required for leveraging headless commerce?
h. What is in it for business for going down the headless commerce route?
i. What are the best practices for leveraging headless commerce?
Below are the clarifications to your queries:
1. We would need to prioritize Headless Commerce and get some views from industry leaders on the same. Though, there is a plausible overlap between both these topics, but we would like to keep the research process separate.
2. We request expert opinions from - Head of eCommerce, CTO/CIO, headless commerce architects, Channel partners, Sales and Marketing leadership for D2C sales.
2. B2B2C (SECOND OPPORTUNITY)
a. How are CPG companies adopting and influencing to the sales through retail channel partners?
b. What are the key metrics being measured and how?
c. How are trade promotion effectiveness manages in an online world for CPG companies?
d. What kind of tools and technology is used to work with online channel
e. What kind of organization needs to be in place to work with digital retail for CPG companies?










Our title sponsor; Mavatar is a technology company building solutions that changes the way people shop, sell and advertise. We are a signature sponsor at https://ccommercesummit.com/ and would like to discuss these topics in the upcoming summit in Napa Valley.
C-Commerce is for "Consumer-Centric, Contextual, Crypto, Collaborative and Connected Commerce".
Customers have more purchasing options these days, than they have ever had.
In order to attract those shoppers Online and Brick & Mortar retailers, have to create the most transparent and consumer-centric experience which is secure, scalable without threatening their privacy. These solutions have to make shopping engaging, social, rewarding, offering shoppers the best value for the time and money spent with ease of locating, trying out, exchange and return of any goods.
With the popularity of consumer-centric, omnichannel and revolutionary technologies such as Blockchain, AI, VR/AR, IoT providing total transparency and many other amazing features are achievable at this time.
With the advent of GDPR, and many governments are now enforcing severe user privacy policies to protect their citizens. Facebook and other media companies have changed their business models from PUSH advertising to PULL advertising User-generated advertising and scalable influence marketing seems like the next resort for the industry.
C-Commerce Summit attendees are looking from experts like you to clearly define and pave the future for commerce, which will change the way people shop, sell and advertise.
We would like to invite you to look into the following topics and bring your ideas forward. As a leader if your panel description (500 word limit) will be approved, you will have opportunity to apply for a VIP seat and possibly moderating your panel.
C-Commerce Summit excited to bring founders, C-suite and executives from multi-billion dollar retail, media, commercial real estate and retail technology companies who will be sharing their needs, solutions and learnings in this by-invitation only forum Napa (Wine Country), Ca. Your VIP registration will be covered by Mavatar.
These are the panel topics we are considering, but we are open to your suggestions:
- Complying with GDPR and Privacy Regulations
- Leveraging User-Generated advertising and influence Marketing to create a sustainable and crowdsourced salesforce.
- Closing the gap between online and offline sales, shopping and advertising
- New ways to incentivize shoppers, brand ambassadors and eliminating middlemen and bottleneck
- Creating branded affiliatenetwork platform without the back office overhead
- Enabling Cost Per Transaction (CPT) with total transparency on ROI & reducing overall cost, instead of phony metrics such as CPM, CPC, CTR, with no clear ROI adding unnecessary cost to bottom line.
- Tracking every ad dollar to actual sales dollar with total transparency in the full sales cycle.
- Leveraging new contextual, connected and blockchain-based marketplace to compete with likes' of Amazon's fragmented marketplace.
- Leveraging Blockchain and/or Cryptocurrency for processing millions of micro-payments without any back-office overhead
- Leveraging AI, AR, VR, IOT and other emerging technologies to create more fun, satisfying, rewarding, captivating, secure and transparent ominchannel shopping experience.

Total Points: 1772
Earned By
Edit Partner Bio
Add Position
Add Education
Profile
Profile
Current title:
Current company:
Profile Summary:
Twitter:
Facebook:
Linkedin:
Instagram:
Partner Description
Make your own Post
Edit your Post
FOLLOWERS ()
Edit your post
Add tags to your profile
What is your LinkedIn profile URL?
https://www.linkedin.com/in/What is your Professional Title?
What company do you work for (if applicable)?
We recommend you content based on tags that match your skills, areas of interests and knowledge.
Suggested tags
Post an Update
Edit your Update
EDIT APPLICATION
Edit your Comment
arrow_back Add tags to your Talk
Tags help us put your talk in the eyes of people that could be potentially interested in participating
Start a Talk
Share articles, books, podcasts, ideas or questions that you think are important for other professionals to stay fresh and relevant.

Paul Wilkinson
Head of Technology Research at Tesco Labs at Tesco Labs
Edit your Comment