I assess customers' needs and help organisations to act upon these, leading to a unique experience of your brand at Marketing Professionals B.V.
Joined 11/15/2017
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 6 pts
Patrick Bruin, Master of Business Administration and representative of the voice of the customer. I love to advise organisations what they should do concretely to put the customer at the centre and to act upon his needs. This means that I use research to better understand the (potential) customers’ and former customers’ needs regarding brands, (new) products and services, accompanying communications, as well as every step in the ‘customer journey’ (i.e. points of contact with the organisation on the telephone, through the website, on the shop floor, via the invoice, etc.). I collect, share and anchor this knowledge in organisations.
Vision: the customer is the focal point in every business decision. Having insight in customers and acting accordingly is key for sustainable growth of organisations on the longer term. Gathering and using customer insights ought to be the basis of every innovation, NPD, communication, marketing and sales process and will lead to better products and communication, smoother and more cost-efficient processes and a better customer experience in general.
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