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Patrick Bruin
Patrick Bruin
I assess customers' needs and help organisations to act upon these, leading to a unique experience of your brand
Amsterdam Area, Netherlands


  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

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Level: LEVEL 01

12 month points: 0 ptsView details

Total points: 6 pts

skills
Motivation 4
Market Research
Marketing Management
FMCG
Customer Insight
Strategy
Marketing Research
Marketing Strategy
Product Management
Consumer Behaviour
Brand Management
Consumer Insight
B2B
Marketing
New Business Development
Market Analysis
Account Management
Analysis
Innovation Management
Consumer Goods
Consumer Insights
Consumer Marketing
Telecommunications
ICT
Concept Development
Long Term
Vision
Food Packaging
Training
Project Management
Package Testing
Guiding
Marketing Communications
Team Management
Product Launch
Product Development
Management
Segmentation
Trade Marketing
Product Innovation
Market Intelligence
Competitive Analysis
International Marketing
Team Leadership
Product Marketing
B2B Marketing
Fast-Moving Consumer Goods (FMCG)
Business Strategy
Change Management
Business Planning
PROFILE

Summary

Patrick Bruin, Master of Business Administration and representative of the voice of the customer. I love to advise organisations what they should do concretely to put the customer at the centre and to act upon his needs. This means that I use research to better understand the (potential) customers’ and former customers’ needs regarding brands, (new) products and services, accompanying communications, as well as every step in the ‘customer journey’ (i.e. points of contact with the organisation on the telephone, through the website, on the shop floor, via the invoice, etc.). I collect, share and anchor this knowledge in organisations.

Vision: the customer is the focal point in every business decision. Having insight in customers and acting accordingly is key for sustainable growth of organisations on the longer term. Gathering and using customer insights ought to be the basis of every innovation, NPD, communication, marketing and sales process and will lead to better products and communication, smoother and more cost-efficient processes and a better customer experience in general.

Contact: patrick.bruin@outlook.com or +31 6 133 555 29

Experience

Senior Consultant

Marketing Professionals B.V.

March 2016 - Present

Owner and consultant / interim manager

MIC (Marketing & Insights Consultancy)

November 1999 - Present

MIC (Marketing & Insights Consultancy) assesses customers' needs and helps organisations to act upon these, leading to a unique experience of your brand.

Examples:
- Advise organisations how to become more customer-centric
- Delivering customer insights
- Workshops on how to write concepts
- Mapping out your (potential) market
- Capturing (customer) insights into a Management Information System

MIC provides consultancy and interim management in these fields by making the customer the focal point in all business decisions. MIC finds out what the customer wants and translates those actionable insights into concepts, innovation and NPD.

marketing-insights.nl
marketing-insights.eu

Consultancy regarding Marketing & Innovation (a.i.)

DSM

December 2017 - Present

ACTIVITY