Mike Wittenstein


Mike Wittenstein

Inspiring and articulate Strategic Storyteller and Experience Designer who helps service leaders make successful pivots.

location_on Greater Atlanta Area

Founder + Lead Coach at CX Coaches

Certified CX Workout™ Advisor at CX Workout

Awards Earned:






Level: LEVEL 03 (12mo pts: 534 pts)

Rating: 5.00/5 stars (51 ratings)

Lifetime points: 534 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied


Recognized: Contributions valued by peers


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Currnt Solutions Partner

We get asked two questions: "Where to?" and "How do I get there?" As one of the world's first customer experience design firms, we add a detailed understanding of how the customer feels about our client's brand and operations in our recommendations to them. In short, we don't only help our clients get more FROM their customers (think higher sales and improved lifetime customer value), we help them become more valuable TO their customers. By adjusting the experience and the operations that deliver it, everyone gets more of what they want.



I never thought I'd be a storyteller or experience designer. All you need is a look at the English grades on my high school report card to figure that out ;-) Now, story and experience are at the core of everything I do. About 20 years ago I learned that great stories (about you or your brand) come from great experiences (with you or your brand). So, the better the experience, the better the story. A great experience is truly the birthplace of word-of-mouth. That's always been important, but in today's driven-at-the-speed-of-social-media world, it's more than true. It's essential to future success.

So, now you know. The two things that turn me on professionally are story and experience. I've helped about 700 companies understand the power of combining them with purpose since starting StoryMiners in 2002. Along the way, some great clients have given me the chance to try and perfect some new methods that seem counterintuitive, but deliver amazing and long-lasting results. To them, I'm grateful because now we have tools that can unshackle incremental gains thinking and get to higher levels of value creation.

For example, when I'm asked to help someone find their company's next Point B and show them how to get there, we turn to story and experience. First, we ask "What are the stories people are telling about the company now? and What unmet needs are behind those stories?" Then, we figure out the best experience design—the one that will create value for customers, engage employees, and help the company thrive. These clients' strategies usually go from "Get me 10% more sales!" to designing the experience (and the capabilities needed to deliver it) that delivers the greatest value for their customers. This approach relies on the same break-the-mold approach category leaders like Apple, Uber, PIRCH, Build-a-Bear, and others have relied on for their successes. Using story and experience, small- and mid-cap companies can do it too!


Founder + Lead Coach

CX Coaches

September 2018 - Present

I started CX Coaches to meet the get-me-up-to-speed-and-help-me-thrive need mid- and senior-level corporate employees have when they take on new customer experience (CX) responsibilities. CX Coaches matches each executive with a seasoned and compatible CX and general business professional who helps them maximize their effectiveness, avoid blindspots, and achieve higher career satisfaction.

Coaching is provided remotely, at scheduled sessions, and face-to-face (it's easier in Atlanta, possible in other locations). Frequency is typically 2x/month with unlimited email and phone support in between sessions. StoryMiners has provided coaching to dozens of CX and general business executives over the years, helping them achieve results faster and build stronger cultures along the way.

Certified CX Workout™ Advisor

CX Workout

January 2018 - Present

I help corporate teams quickly transform their experiences using CX Workout's rapid-deployment platform. Customer insights, journey mapping, and qualitative research are all bundled into a single platform which allows considered decisions about a firm's direction to be made quickly without a sacrifice in quality.


Customer Experience 24
Customer Service 15
Marketing 3
Strategy 2
Marketing Strategy 1
Leadership 1
Public Speaking
Thought Leadership
Service Design
Creative Direction
Creative Strategy
Experience Design
User-centered Design
Brand Management
User Experience
Management Consulting
Cross-functional Team Leadership
Customer Engagement
Design Thinking
Business Innovation
Customer Insight
Customer Experience Design
Creative Problem Solving
Customer Experience Transformation
Team Building
Strategic Planning
New Business Development
Problem Solving
Conference Speaking
Social Entrepreneurship
Professional Services
Customer relationship management (CRM)
Business Development