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Oct 2020 - Jan 2021
Participated in a KnowledgeStream™: "The Future of Direct-to-Consumer Marketing in the US"
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May 2020 - Apr 2021
Facilitated a KnowledgeStream™: "Disruptions Impacting the Canadian Lending Market"
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Nov 2018 - Mar 2020
Participated in a KnowledgeStream™: "Investor Panel"
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Oct 2018
Participated in a Sprint: "Disruptions Impacting The Future of Health Plans"
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Feb 2018 - Jun 2018
Participated in a KnowledgeStream™: "Global Disruptions Facing Board Members"
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Jan 2018 - Jun 2018
Participated in a KnowledgeStream™: "Exploring the Latest Trends in Hair Care"
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May 2018 - Apr 2021
Facilitated a KnowledgeStream™: "Creating a Unique Value Proposition for Convet.it"
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May 2018 - Apr 2021
Facilitated a KnowledgeStream™: "Exploring Technical Trends & Innovations in the Development of Online Experiences"
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May 2018 - Apr 2021
Facilitated a KnowledgeStream™: "The Ideal Product Website User Experience"
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Feb 2018
Participated in a Sprint: "Developing a Business on Personalized Beauty and Custom Fit Products"
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Apr 2017
Participated in a Sprint: "CPG Dead or Alive"
CX in Retail and DTC
Trends in CPG
Clean Energy Drivers
Enterprise Cloud
Healthcare Trends
ABM Plays
DEI to Drive Innovation
People, Planet, Profit
Industrial Innovation
Consumer Tech Innovation
Trends in Farming Technology
DeFi Market Center Stage
NFTs Are Hot
Responsible Tourism
CPG Going DTC
Packaging Trends & Innovations
Business In A Remote World
Monetizing Clubhouse
Virtual & Hybrid Experiences
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SOLUTIONS PARTNER
Lynn Power
Marketer, CEO, Co-Founder, Entrepreneur, First Mate, Learned Extrovert at MASAMI
Summary
I've spent 30 years in the advertising world and left to become an entrepreneur. I launched MASAMI, clean premium haircare, with my co-founder James Hammett in February 2020. I've been fortunate to work on amazing brands throughout my career including Hershey, Clinique, Campari, Kohler, American Express, L'Oreal. Am passionate about empowering women to find their voices and helping organizations embrace change.
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Level: LEVEL 02 (12mo pts: 401 pts)
Rating: 4.83/5 stars (269 ratings)
Lifetime points: 3713 pts
Experience
CEO, JWT NY at J. Walter Thompson Worldwide
Co-Founder at The HMS Beagle
Co-Founder & CEO at MASAMI
Followed by 3
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Talk Started 13 days ago
Humility + Curiosity + Integrity
Lynn Power
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Expert Currnt
CPG Going DTC
A curation on market and consumer trends, drivers, opportunities, challenges and the effect on brands as CPG companies are joining the direct-to-consumer wave.
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+60
Last post 16 days ago
Expert Currnt
Responsible Tourism
A curation on the latest sustainable tourism trends, drivers and demands for consumer, countries and businesses.
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+89
Last post 6 days ago
Talk Started 16 days ago
DTC brands to watch
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Talk Started 18 days ago
The evolution of DTC to DTC+
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Talk Started 18 days ago
Google, FB & Amazon are still the boss
Lynn Power
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Talk Started 20 days ago
COVID's impact on demand & costs in CPG
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Talk Started 21 days ago
the new DTC Model
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Talk Started 26 days ago
Minimalism + sustainability = Jbeauty
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Talk Started 28 days ago
Dot Connecting = Intelligence
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Expert Currnt
CX in Retail and DTC
This Currnt is a curation of best practices for companies to align strategy, tech, culture, metrics, analytics, communication, and processes to maximize the customer experience.
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+4
Audience
+90
Last post 7 days ago
Expert Currnt
Trends in CPG
This Currnt is a curation the trends, drivers and frictions that continue to reshape the world of consumer goods.
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+2
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+69
Last post 10 hours ago
Talk Started 29 days ago
Is live streaming reinventing DTC?
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Talk Started 29 days ago
Next Generation retail
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Total Points: 3713
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Lynn Power
Marketer, CEO, Co-Founder, Entrepreneur, First Mate, Learned Extrovert at MASAMI
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