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Lee R. Roth
Senior Marketing Executive | Gamechanger
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Lee R. Roth
Senior Marketing Executive | Gamechanger
Joined 10/26/2016
Level: LEVEL 01 (12 mo pts: 0 pts)
Rating: 4.8/5 stars (15 ratings)
Lifetime points: 620 pts
Lee is an award-winning, 40 under 40 marketer whose past includes being a director of integrated marketing at Coca-Cola and the head of global advertising, media and agencies at PayPal. His success at these iconic companies comes from working at some great agencies including Wieden + Kennedy, Ogilvy and mcgarrybowen working on brands like Disney, Starbucks, Verizon, Droid, Burger King, Miller Lite, IBM and many others.
Along the way, he’s had the opportunity to work with some brilliant minds and together, have had some major successes. Just to name a few, building the billion dollar brand Droid in two months, creating the strategy behind Netflix’s Narcos (winning millions of customers and a few awards), driving double-digit growth for PayPal the year Apple Pay was introduced and growing a record attendance for Disney Theme Parks, despite an economic down period.
Lee can best be summed up as a highly awarded marketer, business executive, entrepreneur, strategist, Yankee fan, husband, father, and friend.
And in case you’re still reading, here are a few of the categories, brands, and types of work he's done.
CPG: vitaminwater, POWERADE, smartwater, Coca-Cola Freestyle, Miller Lite, Miller Genuine Draft, Pilsner Urquell
Education: Pearson, Arizona State University
Entertainment: Netflix, Audience/Directv, IMAX
Fashion: Nike / Starter
Non-profit: National MS Society, Brotherhood
QSR: Starbucks, Burger King
Sports: Raiders
Start-ups: Consider & Done, Proffer
Tech / Wireless: PayPal, Verizon Wireless, Droid, Apple, IBM
Travel: Disney Theme Parks & Resorts
Areas of expertise include:
Brand Identity
Brand Management / Brand Strategy
Brand Vision Architecture
Campaign Development
Challenger Brand Marketing
Connections (Media) Planning
Contextual Advertising
Fundraising
Event & Field Marketing
Global & Domestic Marketing
Integrated Marketing Communications
New business
Packaging
Product Innovation
Promotions
Portfolio Management
Social Media
email: leerroth@gmail.com
Along the way, he’s had the opportunity to work with some brilliant minds and together, have had some major successes. Just to name a few, building the billion dollar brand Droid in two months, creating the strategy behind Netflix’s Narcos (winning millions of customers and a few awards), driving double-digit growth for PayPal the year Apple Pay was introduced and growing a record attendance for Disney Theme Parks, despite an economic down period.
Lee can best be summed up as a highly awarded marketer, business executive, entrepreneur, strategist, Yankee fan, husband, father, and friend.
And in case you’re still reading, here are a few of the categories, brands, and types of work he's done.
CPG: vitaminwater, POWERADE, smartwater, Coca-Cola Freestyle, Miller Lite, Miller Genuine Draft, Pilsner Urquell
Education: Pearson, Arizona State University
Entertainment: Netflix, Audience/Directv, IMAX
Fashion: Nike / Starter
Non-profit: National MS Society, Brotherhood
QSR: Starbucks, Burger King
Sports: Raiders
Start-ups: Consider & Done, Proffer
Tech / Wireless: PayPal, Verizon Wireless, Droid, Apple, IBM
Travel: Disney Theme Parks & Resorts
Areas of expertise include:
Brand Identity
Brand Management / Brand Strategy
Brand Vision Architecture
Campaign Development
Challenger Brand Marketing
Connections (Media) Planning
Contextual Advertising
Fundraising
Event & Field Marketing
Global & Domestic Marketing
Integrated Marketing Communications
New business
Packaging
Product Innovation
Promotions
Portfolio Management
Social Media
email: leerroth@gmail.com
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