menu
 
Lee R. Roth
Lee R. Roth

Senior Marketing Executive | Gamechanger

Greater Los Angeles Area

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

1

0

0

0

Rating: 4.80/5 stars (0 ratings)

Level: LEVEL 02

12 month points: 462 ptsView details

Lifetime points: 610 pts

skills
Advertising 1
Creative Direction
Online Advertising
Digital Marketing
Interactive Marketing
Digital Strategy
Brand Development
Integrated Marketing
Online Marketing
New Media
PROFILE

Summary

Lee is an award-winning, 40 under 40 marketer whose past includes being a director of integrated marketing at Coca-Cola and the head of global advertising, media and agencies at PayPal. His success at these iconic companies comes from working at some great agencies including Wieden + Kennedy, Ogilvy and mcgarrybowen working on brands like Disney, Starbucks, Verizon, Droid, Burger King, Miller Lite, IBM and many others.

Along the way, he’s had the opportunity to work with some brilliant minds and together, have had some major successes. Just to name a few, building the billion dollar brand Droid in two months, creating the strategy behind Netflix’s Narcos (winning millions of customers and a few awards), driving double-digit growth for PayPal the year Apple Pay was introduced and growing a record attendance for Disney Theme Parks, despite an economic down period.

Lee can best be summed up as a highly awarded marketer, business executive, entrepreneur, strategist, Yankee fan, husband, father, and friend.

And in case you’re still reading, here are a few of the categories, brands, and types of work he's done.

CPG: vitaminwater, POWERADE, smartwater, Coca-Cola Freestyle, Miller Lite, Miller Genuine Draft, Pilsner Urquell
Education: Pearson, Arizona State University
Entertainment: Netflix, Audience/Directv, IMAX
Fashion: Nike / Starter
Non-profit: National MS Society, Brotherhood
QSR: Starbucks, Burger King
Sports: Raiders
Start-ups: Consider & Done, Proffer
Tech / Wireless: PayPal, Verizon Wireless, Droid, Apple, IBM
Travel: Disney Theme Parks & Resorts

Areas of expertise include:
Brand Identity
Brand Management / Brand Strategy
Brand Vision Architecture
Campaign Development
Challenger Brand Marketing
Connections (Media) Planning
Contextual Advertising
Fundraising
Event & Field Marketing
Global & Domestic Marketing
Integrated Marketing Communications
New business
Packaging
Product Innovation
Promotions
Portfolio Management
Social Media
email: leerroth@gmail.com

Experience

Chief Executive Officer, Co-Founder

Consider & Done

April 2015 - Present

Consider & Done is a company I founded and lead as the CEO. Consider and Done is an online, on-demand agency built in partnership with Mistress creative. Consider & Done produces advertising content that is more affordable, more efficient, and delivered faster. Led by industry pros and powered by creatives working wherever, whenever. Our clients include the Coca-Cola company, Nexen tires and several start-ups.

While building Consider & Done, I led the strategy and social department at my business partners agency, Mistress. During this time, I worked on the brand and communication strategy for the following brands: Coca-Cola, Netflix, Audience (AT&T), Pearson, IMAX and Raiders. A primary focus was new business, winning business from all of the businesses listed previously. Additionally, I had the pleasure of working on the award winning social business for Netflix Narcos. Later, we'd go on to win awards at the One Show and the Shorty's.

Head of Strategy and Social

Mistress

April 2015 - Present

At Mistress, I led the strategy and social team. During this time, I worked on the brand and communication strategy for the following brands: Coca-Cola, Netflix, Audience (AT&T), Pearson, IMAX and Raiders. A primary focus was new business, winning business from all of the businesses listed previously. Additionally, I had the pleasure of working on the award winning social business for Netflix Narcos. Later, we'd go on to win awards at the One Show and the Shorty's.

Chief Marketing Officer (contractor)

Proffer

October 2016 - Present

Proffer is an innovative start-up trying to disrupt the real estate industry. Proffer is a peer to peer real estate marketplace that empowers buyers and sellers to connect directly, without an agent.
• Created the strategic vision architecture, positioning, brand identity, company culture
and brand voice
• Rebuilt the website and app (our product) which is launching later this year
• Defined the soul of the brand – becoming a B corp, Gamechanger and a CSR program
that gives back to every community we do business in
• Building the marketing infrastructure (CRM, PR, social, email)

ACTIVITY
  • Dec 2019 - Jan 2020

    Participated in a Map: "BizOps Perspective on Next Gen Digital Transformation"

  • 23 May 2019

    Answered a question on OpenForum: "Are "side gigs" a distraction or diversification? "

  • May 2017

    Participated in a Sprint: "Breakthrough Tech in Personal Care"

    Personal Care
    CPG Industry
    Personal Care Product
    Consumer Products
    FMCG