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Jahnia Sandford

Jahnia Sandford

Marketing, Media and Consumer Intelligence Strategist

location_on Greater Los Angeles Area

Marketing Sciences at Mindshare | Facebook

Marketing Sciences - Facebook at Mindshare

Awards Earned:

3

3

3

2

1

Level: LEVEL 02 (12mo pts: 56 pts)

Rating: 4.99/5 stars (464 ratings)

Lifetime points: 3994 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied

86%

Recognized: Contributions valued by peers

13%

Peer Support: Percentile of active participants

36%

Profile

Summary

[Let's connect!] 347-674-3525 hello@jahniaonpurpose.com || Consumer strategy consultant with core competencies in advanced analytics, primary research and applied insights. I partner to solve complex, macro and micro puzzles that help businesses maximize ROI using behavioral & transactional data coupled marketing sciences. Most importantly, I lead the translation of data into knowledge by designing integrated measurement frameworks and reports; by identifying KPIs & performance stories to craft targeted-creative iterative strategies across customer, brand, experiential, influencer and digital marketing. With various experimental, causal and predictive analysis techniques my work has uncovered and exploited growth opportunities at the target market, customer, product, channel, talent and content levels. I work closely with cross-functional teams, senior leaders and vendors to optimize the consumer journey and purchase funnel. I also serve on several boards alongside experts unlocking creative solutions to emerging business challenges.

Experience

Marketing Sciences

Mindshare | Facebook

June 2018 - Present

Marketing Sciences - Facebook

Mindshare

June 2018 - Present

Global Business

Skills

Storytelling 45
Advertising 10
Analytics 6
Forecasting
Paid Media
Digital Strategy
Digital Media
Ad effectiveness
Market Research
People Management
Culture Change
Consumer Journey
digital analytics

Industries

Activities