Marketing, Media and Consumer Intelligence Strategist
Joined 03/02/2018
Level: LEVEL 01 (12 mo pts: 0 pts)
Rating: 4.9914/5 stars (464 ratings)
Lifetime points: 3994 pts
[Let's connect!] 347-674-3525 hello@jahniaonpurpose.com || Consumer strategy consultant with core competencies in advanced analytics, primary research and applied insights. I partner to solve complex, macro and micro puzzles that help businesses maximize ROI using behavioral & transactional data coupled marketing sciences. Most importantly, I lead the translation of data into knowledge by designing integrated measurement frameworks and reports; by identifying KPIs & performance stories to craft targeted-creative iterative strategies across customer, brand, experiential, influencer and digital marketing. With various experimental, causal and predictive analysis techniques my work has uncovered and exploited growth opportunities at the target market, customer, product, channel, talent and content levels. I work closely with cross-functional teams, senior leaders and vendors to optimize the consumer journey and purchase funnel. I also serve on several boards alongside experts unlocking creative solutions to emerging business challenges.
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