Howard Moskowitz

Howard Moskowitz

Speaker, Author, Poet, Scientist and Market Innovator

location_on Greater New York City Area

Founding Partner & Chief Scientist at Mind Genomics Advisors, LLC

Awards Earned:






Level: LEVEL 02 (12mo pts: 49 pts)

Rating: 4.83/5 stars (0 ratings)

Lifetime points: 305 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied


Recognized: Contributions valued by peers


Peer Support: Percentile of active participants




For more than 40 years I have dedicated my career to developing the way companies think about consumer behaviors through market research. For many years, corporate marketing departments believed you could "get into a customers head" if you asked them what they wanted. This meant expensive and inaccurate focus groups, speculation and a lot of misfire product launches.

Consumers don't know what they want; asking them will not tell you. Data provide the key to unlock tremendous brand growth and marketing effectiveness through targeted product development. I have helped many large public companies capture market share they didn't even know existed, by letting the data tell the customer's story.

Malcolm Gladwell told my story in his 2005 TED Talk called "Choice, Happiness and Spaghetti Sauce". He said many nice things about the work I have been privileged to do, pointing out that my work has "fundamentally changed the way the food industry thinks about making you happy". Since that time, more than 4.5 million people have seen the talk around the globe, and I hope that in some way it has made people happy. Most of all, I want to be of help to your company, using proven methods to launch products successfully and put smiles on the faces of your customers.

You can get a sense of what Malcolm was talking about by looking at the presentations, white papers, and books in the Mind Genomics link. The material shows how to construct a new 'algebra of the mind...from the point of view of everyday experience'


Founding Partner & Chief Scientist

Mind Genomics Advisors, LLC

November 1999 - Present

Mind Genomics Advisors, LLC specializes in the application of Mind Genomics to understand the world of the 'everyday.' This understanding enables a business to sell more products, the medical professional to increase compliance, the educator to produce better students, and the fundraiser to increase donations. A sense of the approach can be found at:

Mind Genomics Resource can be found at: