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Dec 2019 - Jan 2020
Participated in a Map: "Qualitative Research & Storytelling"
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23 Mar 2018
Answered a question on OpenForum: "Quality of Internal Innovation - low or really low"
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23 Mar 2018
Answered a question on OpenForum: "Marketing in the 21st century"
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Nov 2017 - Feb 2018
Participated in a KnowledgeStream™: "Exploring Behavior Changes Toward Sustainable Nutrition"
Sustainable NutritionPlant-based nutritionFood & BeverageHolistic HealthFood TechnologyBehavior ChangeBehavior Change Communication -
03 Jan 2018
Answered a question on OpenForum: "Ideation versus Sell-In"
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07 Dec 2017
Answered a question on OpenForum: "What is best way to engage customers who are not tech-savvy with respect to collecting their input?"
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06 Dec 2017
Answered a question on OpenForum: "Handling new business threats from competitors. "
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29 Nov 2017
Answered a question on OpenForum: "Airline Foods of the Future"
Awards earned:
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Rating: 4.83/5 stars (12 ratings)
Level: LEVEL 02
12 month points: 44 ptsView details
Lifetime points: 295 pts
Summary
For more than 40 years I have dedicated my career to developing the way companies think about consumer behaviors through market research. For many years, corporate marketing departments believed you could "get into a customers head" if you asked them what they wanted. This meant expensive and inaccurate focus groups, speculation and a lot of misfire product launches.Consumers don't know what they want; asking them will not tell you. Data provide the key to unlock tremendous brand growth and marketing effectiveness through targeted product development. I have helped many large public companies capture market share they didn't even know existed, by letting the data tell the customer's story.
Malcolm Gladwell told my story in his 2005 TED Talk called "Choice, Happiness and Spaghetti Sauce". He said many nice things about the work I have been privileged to do, pointing out that my work has "fundamentally changed the way the food industry thinks about making you happy". Since that time, more than 4.5 million people have seen the talk around the globe, and I hope that in some way it has made people happy. Most of all, I want to be of help to your company, using proven methods to launch products successfully and put smiles on the faces of your customers.
You can get a sense of what Malcolm was talking about by looking at the presentations, white papers, and books in the Mind Genomics link. The material shows how to construct a new 'algebra of the mind...from the point of view of everyday experience'
https://www.dropbox.com/sh/dagklyq49jz5d6p/AACNWhPHflvv1drQ1XDiSm8sa?dl=0
Experience
Founding Partner & Chief Scientist
Mind Genomics Advisors, LLC
November 1999 - Present
Mind Genomics Advisors, LLC specializes in the application of Mind Genomics to understand the world of the 'everyday.' This understanding enables a business to sell more products, the medical professional to increase compliance, the educator to produce better students, and the fundraiser to increase donations. A sense of the approach can be found at: http://sg360.com/amazing_offer.php
Mind Genomics Resource can be found at:
https://www.dropbox.com/sh/vlyiqp6p5eom0m1/AAC1WRPuHOGpax6TLq-md824a?dl=0
Total Points: 295
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