-
23 Mar 2018
Answered a question on OpenForum: "Quality of Internal Innovation - low or really low"
-
23 Mar 2018
Answered a question on OpenForum: "Marketing in the 21st century"
-
Nov 2017 - Feb 2018
Participated in a KnowledgeStream™: "Exploring Behavior Changes Toward Sustainable Nutrition"
-
03 Jan 2018
Answered a question on OpenForum: "Ideation versus Sell-In"
-
07 Dec 2017
Answered a question on OpenForum: "What is best way to engage customers who are not tech-savvy with respect to collecting their input?"
-
06 Dec 2017
Answered a question on OpenForum: "Handling new business threats from competitors. "
-
29 Nov 2017
Answered a question on OpenForum: "Airline Foods of the Future"

Howard Moskowitz
Speaker, Author, Poet, Scientist and Market Innovator at Mind Genomics Advisors, LLC
- Share
- https://currnt.com/@howard_moskowitz?src=grefurlCopy link
- Share in Twitter
- Share in Facebook
- Share in LinkedIn
Summary
Consumers don't know what they want; asking them will not tell you. Data provide the key to unlock tremendous brand growth and marketing effectiveness through targeted product development. I have helped many large public companies capture market share they didn't even know existed, by letting the data tell the customer's story.
Malcolm Gladwell told my story in his 2005 TED Talk called "Choice, Happiness and Spaghetti Sauce". He said many nice things about the work I have been privileged to do, pointing out that my work has "fundamentally changed the way the food industry thinks about making you happy". Since that time, more than 4.5 million people have seen the talk around the globe, and I hope that in some way it has made people happy. Most of all, I want to be of help to your company, using proven methods to launch products successfully and put smiles on the faces of your customers.
You can get a sense of what Malcolm was talking about by looking at the presentations, white papers, and books in the Mind Genomics link. The material shows how to construct a new 'algebra of the mind...from the point of view of everyday experience'
https://www.dropbox.com/sh/dagklyq49jz5d6p/AACNWhPHflvv1drQ1XDiSm8sa?dl=0
Rewards

1

0

0

0
Level: LEVEL 01 (12mo pts: 0 pts)
Rating: 4.83/5 stars (12 ratings)
Lifetime points: 290 pts

Followed by 0
No followers yet.
Activities

1) Is there a way to create a movement that goes beyond hipsters / trend followers or
even vegans/vegetarians into something that impacts a wide number of people ā e.g.
at lower middle class or mainstream consumer?
2) What can industry do to create a greater demand for sustainable nutrition food
products ā for instance that facilitate the consumption of meals with less/no meat
that are found in āordinaryā supermarkets, that are regularly eaten and not only for
niche, special, premium, once-off products?
3) What kind of benefits can be used to motivate consumers to make switches to more
sustainable nutrition, e.g. more plant-based eating, or meat alternatives or reduced
amount of meat? We are interested in benefits that are technically feasible and have
minimum impact on profitability.
4) How important is it to communicate environment, social or health benefits to
motivate consumers to move to more sustainable diets, such as more plant-based
products or less/no meat?
5) What role can social media play to support this switch and how can the industry use
this in a credible and motivating way?What kind of partnerships with the industry will
help drive consumer change towards sustainable nutrition, such as more plant-based
diets?

Total Points: 290
Earned By
Edit Partner Bio
Add Position
Add Education
Profile
Profile
Current title:
Current company:
Profile Summary:
Twitter:
Facebook:
Linkedin:
Instagram:
Partner Description
Make your own Post
Edit your Post
FOLLOWERS ()
Edit your post
Add tags to your profile
What is your LinkedIn profile URL?
https://www.linkedin.com/in/What is your Professional Title?
What company do you work for (if applicable)?
We recommend you content based on tags that match your skills, areas of interests and knowledge.
Suggested tags
Post an Update
Edit your Update
EDIT APPLICATION
Edit your Comment
arrow_back Add tags to your Talk
Tags help us put your talk in the eyes of people that could be potentially interested in participating
Start a Talk
Share articles, books, podcasts, ideas or questions that you think are important for other professionals to stay fresh and relevant.

Howard Moskowitz
Speaker, Author, Poet, Scientist and Market Innovator at Mind Genomics Advisors, LLC
Edit your Comment