PROFILE Innovative and analytical Design and Merchandising professional with 20 years experience in all women’s clothing classifications. Expert in new brand launches in women’s performance active wear. Broad apparel business knowledge with focus in redefining existing categories. Capable in creating new sub brands to leverage expansion to new fields in apparel. Provide leadership within core groups and partner with sales and production directives. Adept in communicating and translating ideas and concepts to both creative and business audiences. Have achieved this success for major and start up brands including: C&C California, The Gap, London Fog, Madonna, ELEVEN by Venus Williams, American Eagle Outfitters, Zella, New Balance, OMALA, C9 by Champion, The Athlete’s Foot and Lady Foot Locker.
A Leader who spearheads entire process with a keen understanding of inspiration through the targeted retail consumer. Exceptional relationships with clients and retailers. Intuitive trend forcaster.
Specialties: Develop existing or new Active Wear brands to accelerate their market share and visiblity.
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