Input: Good data, bad data, disorganized data, somebody else's data Output: Digital Solutions, Precise Targeting, Unique Audience Segmentation techniques, Accurate Measurement packaged for daily, real-world use.
Innovative Marketing Strategist and Team Leader who leverages a unique blend of creative and quantitative skills with a common sense approach to customer behavior. Extensive data-driven marketing experience in digital marketing, digital media, direct response marketing, and traditional media.
• Marketing Leadership • Marketing Analysis • Digital Solutions development • Hands on experience with multiple Demand Side Platforms (DMPs) • Hands on experience with multiple Data Management Platforms (DMPs) • Extensive knowledge with Advertising Technology, Marketing Technology, AdTech ecosystem and MarTech landscape • Advanced Audience Targeting and Audience Segmentation applications • Digital Marketing Platform expertise • Deep Ecommerce experience • Broad scope of Digital Marketing expertise
Patented a look-alike audience targeting methodology that utilizes a "best of both worlds" approach blending a pre-constructed audience segmentation with fully customized modeling accuracy.
Leadership of teams who developed new online audience targeting process, algorithms and applications that dramatically increased targeting accuracy, speed and end-user ease of use over previous methodologies.
Created new streams of revenues via digital media and digital advertising both for established enterprises and in the start-up world
January 2017 -
Independent consultant for digital media industry practice, marketing technology and audience targeting
• Configuration and management of PetSmart’s AdTech audience stack • Audience targeting and segmentation practices for Pet360 media • Manage interface between Onboarding platform, Data Management Platform (DMP) and Demand Side Platform (DSP) • Monetize ecommerce audience • Industry practice consultant on Ad Technology and Marketing Technology for leading consultancies including Accenture, Bain, PWC, investment research and venture capital firms
Vice President, Data Science
Triad Retail Media now part of Xaxis
July 2015 -
Triad Retail Media creates, manages and operates online media programs for leading retail e-commerce websites, delivering innovative, custom digital ad campaigns. We help national brands target and engage shoppers at exactly the right time and place — while they’re researching brands and making final purchase decisions.
My team builds incremental revenue for online retailers, by increasing the value of their onsite advertising using data to offer precise targeting, increased conversions and accurate measurement.