close
Total Points: 213
close
Edit Partner Bio
close
Add Position
close
Add Education
close
Profile
close
Profile
close
Partner Description
close
FOLLOWERS ()
close
Edit your post
close
EDIT APPLICATION
close
Start a Talk
Share articles, books, podcasts, ideas or questions that you think are important for other professionals to stay fresh and relevant.
close
Dan Kelman
Marketing leadership. Fusing analytics, adtech, data science, digital marketing, marketing strategy and digital media
Comments
Keep the conversation going
Dan Kelman
Marketing leadership. Fusing analytics, adtech, data science, digital marketing, marketing strategy and digital media
Joined 02/15/2016
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 213 pts
Input: Good data, bad data, disorganized data, somebody else's data
Output: Digital Solutions, Precise Targeting, Unique Audience Segmentation techniques, Accurate Measurement packaged for daily, real-world use.
Innovative Marketing Strategist and Team Leader who leverages a unique blend of creative and quantitative skills with a common sense approach to customer behavior. Extensive data-driven marketing experience in digital marketing, digital media, direct response marketing, and traditional media.
• Marketing Leadership
• Marketing Analysis
• Digital Solutions development
• Hands on experience with multiple Demand Side Platforms (DMPs)
• Hands on experience with multiple Data Management Platforms (DMPs)
• Extensive knowledge with Advertising Technology, Marketing Technology, AdTech ecosystem and MarTech landscape
• Advanced Audience Targeting and Audience Segmentation applications
• Digital Marketing Platform expertise
• Deep Ecommerce experience
• Broad scope of Digital Marketing expertise
Patented a look-alike audience targeting methodology that utilizes a "best of both worlds" approach blending a pre-constructed audience segmentation with fully customized modeling accuracy.
Leadership of teams who developed new online audience targeting process, algorithms and applications that dramatically increased targeting accuracy, speed and end-user ease of use over previous methodologies.
Created new streams of revenues via digital media and digital advertising both for established enterprises and in the start-up world
Output: Digital Solutions, Precise Targeting, Unique Audience Segmentation techniques, Accurate Measurement packaged for daily, real-world use.
Innovative Marketing Strategist and Team Leader who leverages a unique blend of creative and quantitative skills with a common sense approach to customer behavior. Extensive data-driven marketing experience in digital marketing, digital media, direct response marketing, and traditional media.
• Marketing Leadership
• Marketing Analysis
• Digital Solutions development
• Hands on experience with multiple Demand Side Platforms (DMPs)
• Hands on experience with multiple Data Management Platforms (DMPs)
• Extensive knowledge with Advertising Technology, Marketing Technology, AdTech ecosystem and MarTech landscape
• Advanced Audience Targeting and Audience Segmentation applications
• Digital Marketing Platform expertise
• Deep Ecommerce experience
• Broad scope of Digital Marketing expertise
Patented a look-alike audience targeting methodology that utilizes a "best of both worlds" approach blending a pre-constructed audience segmentation with fully customized modeling accuracy.
Leadership of teams who developed new online audience targeting process, algorithms and applications that dramatically increased targeting accuracy, speed and end-user ease of use over previous methodologies.
Created new streams of revenues via digital media and digital advertising both for established enterprises and in the start-up world
close
Edit your Comment