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Asha Rodrigues
Senior Research Associate at Unilever -Consumer Technical Insights, Global Design Center, Home Care at Unilever
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Asha Rodrigues
Senior Research Associate at Unilever -Consumer Technical Insights, Global Design Center, Home Care at Unilever
Joined 01/18/2018
Level: LEVEL 01 (12 mo pts: 3 pts)
Lifetime points: 47 pts
Passionate about consumer driven innovation with extensive experience in global and multidisciplinary FMCG environments for Laundry, detergent, enzymes and textile category.
Worked on several innovation, capability and cost saving projects, which require strong understanding of consumer habits and applying these learning in designing market relevant conditions for stimulation.
Providing Technical support to access performance of fabric cleaning products for key markets across the globe and technically substantiating the claims that feature on product pack, on television commercials, digital space etc.
Experience in generating value from innovation, by use of technical toolbox with high impact claims, demos, in store promotions, brilliant creative briefs and trade activation.
Considerable expertise in building external networks with academia and functional professional for bridging the gap in talent pool.Organizing various workshops for creative content creation of known technologies in portfolio.
Strong global experience across regions - LATAM, EUROPE, SEA, SA and RSA, managing stakeholders and expectations.
AREA OF EXPERTISE: Detergent technical evaluation, Detergent and Enzyme application, Consumer and Market Insights, Claims generation and substantiation, Demo development, Creative content briefs, Innovation capabilities, Appraisal Protocol development, Brand Quality Standards
Worked on several innovation, capability and cost saving projects, which require strong understanding of consumer habits and applying these learning in designing market relevant conditions for stimulation.
Providing Technical support to access performance of fabric cleaning products for key markets across the globe and technically substantiating the claims that feature on product pack, on television commercials, digital space etc.
Experience in generating value from innovation, by use of technical toolbox with high impact claims, demos, in store promotions, brilliant creative briefs and trade activation.
Considerable expertise in building external networks with academia and functional professional for bridging the gap in talent pool.Organizing various workshops for creative content creation of known technologies in portfolio.
Strong global experience across regions - LATAM, EUROPE, SEA, SA and RSA, managing stakeholders and expectations.
AREA OF EXPERTISE: Detergent technical evaluation, Detergent and Enzyme application, Consumer and Market Insights, Claims generation and substantiation, Demo development, Creative content briefs, Innovation capabilities, Appraisal Protocol development, Brand Quality Standards
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