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Anshumali  Saxena
Anshumali Saxena

25yrs multichannel-mlutidimensional marketer-innovator-global futurist,digital disruption/delight expert +transformation advisor-trainer-writer to optimize opportunities for individuals communities,corporate,nations leveraging web-offline-mobile synergies

New Delhi Area, India

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
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Awards earned:

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Rating: 4.58/5 stars (6576 ratings)

Level: LEVEL 07 (12mo pts: 12440 pts)

Lifetime points: 12489 pts View details

skills
Business Strategy 10
Advertising 6
Channel 3
Retail 3
Marketing Strategy
Social Media Marketing
Digital Marketing
Copywriting
Soft Skills
Leadership Mentoring
Marketing Communications
Event Management
Marketing Management
Sales Support
Team Management
Product Management
Market Research
Online Marketing
Product Development
Public Relations
Customer Relations
New Business Development
Competitive Analysis
Negotiation
Strategic Planning
Vendor Management
People Management
Key Account Management
Business Planning
Team Building
Corporate Communications
Channel Management
Account Management
Operations Management
Planning
Sales Management
Program Management
Start-ups
Media Planning
Strategy Development
Marketing Research
Market Planning
Lead Generation
Product Marketing
Budgeting
Social Media
Business Management
Direct Marketing
Mentoring
Team Leadership
Training & Development
Training Facilitation
Blended Learning
eLearning
Digital Transformation
Digital Strategy
PROFILE

Summary

25 years of disrutive business & individuals transformation leveraing data driven agile/personalized technology innovations, fusion multichannel marketing & people delight engagements (global)- offline/web/social media/email/mobile Marketing, Branding, Copywriting, Sales•Creation & sustenance of brand-leadership, industry awards, PR/ePR, HR branding•Multichannel marketing collateral (offline/online/mobile) for corporate communications, sales & CSR•Develop, manage strategies to penetrate target markets in sync with sales, product, presales & ops teamsMarketing Communications •Leveraging offline/website/social media marketing/ePR to deliver high ROI with better reputation & customer delight•Identify sponsorships, speaking opportunities & connects with key media, industry associations & analysts•Manage brand connects across the marketing ecosystem (including partners & HR)Marketing, Lead Generation•Proactively monitor market/industry trends & competition strategies to identify lucrative opportunities•Ensure consistent & high-quality execution of marketing & brand communication programs including direct marketing, geo-marketing, inside sales & sales events•Manage content for sales portal through centralized distribution of key marketing & product information to field sales & channel sales•Proactively deliver RFI/RFP responses & manage prospect queries>Internal Communications,Employer/CSR branding,HR/Recruitment marketing • Creation & management of ‘Employee Engagement & Advocacy’ •Ensure consistent branding & high quality execution of internal communication - employee awards, newsletters, announcements, desktop communication •Initiate & manage focused work culture transformation•Work with HR vendors to deliver employee delight - fun@work, travel/treks•Innovative social media driven training -soft/life skills, stress management, creativity•Leadership mentoring/CEO town-halls Specialties: Disruptive strategy, sales, 360 degrees holistic Corporate/Product/Internal/CSR Marketing, LifeSkills Training, MBA Teaching, Copywriting

Experience

Managing Partner & Marketing Messiah

Interactiveye - Biz transformation & 360 degrees Brand Innovation

December 2008 - Present

Business strategy transformations, business & products/services branding, external & internal marketing(HR,employee/partner) for national companies viz. Liqvid, Ericsson, Shantanu & Nikhil luxury fashion retailing) and global companies viz. Fareportal, Ericsson, Freelancer.com,Dhgate.com. Creating and sustaining better competitive brand & sales ROI edge across web, social media, ePR and offline marketing eco-system and target audience needs focused marketing channels.

ACTIVITY