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Reva Minkoff

Reva Minkoff

Founder and President of Digital4Startups Inc. at Digital4Startups Inc.

Joined 06/01/2017

Summary

Experienced digital marketing expert and executive specializing in paid search, SEO, analytics, and social media, with an offline marketing background.

Journalism, event planning, entertainment, sports, and dance passions on the side.

Also possess knowledge of the reverse mortgage, nightlife, travel, B2B, tech, sports, and retail verticals.

Specialties: Online Marketing, Search Engine Marketing, Google Analytics, Search Engine Optimization, Conversion Rate Optimization, Social Media, Email Marketing, Mobile Advertising, Display Advertising, Event Planning, Training, Journalism, Reverse Mortgages
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Level: LEVEL 04 (12mo pts: 2261 pts)

Rating: 4.70/5 stars (150 ratings)

Lifetime points: 3212 pts

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Experience
Founder and President at DigitalGroundUp
Founder and President at Digital4Startups Inc.
Adjunct Professor at Quinlan School of Business, Loyola University Chicago
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Activities

  • Mar 2021 - Dec 2021

    Participated in a KnowledgeStream™: "Small Business Leaders and SMBs Outlook on the Future"

  • Since Apr 2021

    Participating in a Map: "Trends Reshaping the Future of Work and Talent Management"

  • Apr 2021 - May 2022

    Participated in a Map: "Trends Reshaping the Future of Work and Talent Management"

  • Jan 2021 - Apr 2021

    Participated in a KnowledgeStream™: "Strategic Decision Making for Audience Buying"

  • Since Jan 2021

    Participating in a Map: "Technology - Sensing Trends and Disruptions Impacting the Technology Workforce "

  • Jan 2021 - May 2022

    Participated in a Map: "Technology - Sensing Trends and Disruptions Impacting the Technology Workforce "

  • Nov 2020 - Jan 2021

    Participated in a KnowledgeStream™: "The Future of Working From Home for Small Businesses"


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Panel
Trends Reshaping the Future of Work and Talent Management
Workforce disruption and changes are happening at an unprecedented pace. Staying ahead of these workforce trends and disruptions is even more important for business leaders today as they look to effectively acquire, train, manage, and grow their talent. To better understand workforce disruption, we're assembling an online advisory panel of human resources and other workforce professionals, including leaders in HR, workforce planning, talent acquisition, and others.

With this panel we seek to explore and understand these trends and their implications on the workforce today and in the future. We'll discuss the technological, social, economic, demographic, environmental, and geopolitical shifts that are shaping the landscape of HR functions - including employee benefits, employee retention, talent acquisition, etc.

We are asking experts to engage in an ongoing brainstorming discussion to validate trends and high-level thinking. Once approved for the panel (usually within 24 hours) you can come in at your own convenience.
+141
Panel
Technology - Sensing Trends and Disruptions Impacting the Technology Workforce
We're assembling an online advisory panel to explore the workforce disruptions impacting the technology industry. We'll discuss the technological, social, economic, demographic, environmental, and geopolitical shifts that are shaping the landscape for tech companies – including Hi-Tech (B2B, B2C), Media, Entertainment, and Telco.
+160
Panel
Product Market Fit for a Shifting Marketplace
Studies have shown that 80% of companies struggle to gain market fit with the solutions and products they've developed so we are looking to explore how product marketers from best-in-class companies are staying ahead of the market to meet customer demand.
+64
OpenCurrntsTM
Tech Talks
Tech Talks

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Creators

+1

Audience

+375
Last post 10 days ago
OpenCurrntsTM
Steady Growth Mastermind
Community of Entrepreneurs Willing to Support Each Other's Growth

Moderated by

Creators

Audience

+12
Last post 8 days ago
Panel
The Current Practice of Competitive Intelligence
As markets shift faster than ever, we want to engage in a discussion to build a playbook for companies to source competitive intelligence. We will look to explore the challenges and opportunities facing competitive and market intelligence leaders on their current existing practices and identify how companies can enhance what they are doing.
OpenCurrntsTM
CX in Retail and DTC
This Currnt is a curation of best practices for companies to align strategy, tech, culture, metrics, analytics, communication, and processes to maximize the customer experience.

Moderated by

Creators

+6

Audience

+141
Last post 9 days ago
OpenCurrntsTM
Strategic Product Leadership
This is a professional knowledge-networking group for those passionate about product creation and leadership. Join to learn, share, get inspired, and collaborate with others at convenience.

Moderated by

Creators

Audience

+33
Last post 8 days ago
OpenCurrntsTM
Business In A Remote World
A curation on ways to navigate your business and support customers and employees in a remote world. From transitioning to a remote business model, to supporting and protecting employees, and providing customers with amazing remote experiences.

Moderated by

Creators

+3

Audience

+218
Last post 4 hours ago
Panel
The Changing Dynamics of the Startup Environment
We are working with a multinational CPG conglomerate looking to engage CPG entrepreneurs to understand the realities of the shifting startup landscape, challenges in launching new products, and developing a network/relationship to take their business to the next level.

As the economy looks toward moving beyond the pandemic, the startup environment has begun to shift. We'll be discussing topics such as the changes in funding and access to capital, how hiring decisions are being made, remote vs physical work, and the support startups need in the current environment.
Panel
Small Business Leaders and SMBs Outlook on the Future
As we continue to move through the pandemic, our objective is to learn from a range of small & medium business owners and business leaders about their challenges, needs, and attitudes towards managing and growing their business, and the trends that may affect their business. We want to explore the needs and priorities for services and tools to sustain and grow their businesses, in areas such as technology, financial services, and logistics and transportation.

This is a unique opportunity for passionate, expert professionals to join 20+ panelists to advance the thinking in this field. This engagement is moderated by an expert Facilitator and is open asynchronously, around-the-clock for your convenience.

Every two weeks, the facilitator will introduce a new subtopic – each theme exploring a new facet related to how to create small & medium business growth into the future.
Panel
The Always-On Learning Culture: Keeping Pace with Future of Work Demand
As markets are shifting faster than ever, we are looking to explore how companies are adapting to an accelerating pace of change and the need for empathy in business by creating an always-on learning culture.
Panel
The Future of Marketing Data and Privacy
Marketers today have become awash in data and many don’t know how good the data they are using actually is. Low-quality data leads to ineffective marketing and wasted spend which underscores the importance of first-party data. In our panel, we will explore the challenges in ensuring data is high-quality, the barriers in data collection, and discuss solutions around data in a privacy-centric world.

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