Michael Shmarak

Michael Shmarak

C-Level Marketing & Integrated Communications Counselor Helping Companies Solve Their Toughest Problems

location_on Greater Chicago Area

Adjunct Lecturer at University of Chicago Graham School

Principal/President at Sidney Maxwell

Awards Earned:






Level: LEVEL 01 (12mo pts: 10 pts)

Lifetime points: 30 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied


Recognized: Contributions valued by peers


Peer Support: Percentile of active participants




Senior Marketing/PR/Communications Professional * Results-Oriented Communicator * Business Strategist * C-Suite Counselor * Thought Leadership Curator * Content Marketer * Mentor & Team Leader

I help organizations enhance, protect and defend reputations of their brands, their executives, their products/services and their ideas that propel the futures of their businesses. Unlike many in my field, I create models and intellectual property that become an organization's “North Star” for operations and marketing efforts, and help shape future thought leadership and PR/communications efforts. I have significant experience working within the professional services, CPG/retail, food and technology sectors. I excel at creating compelling thought leadership programs for both internal and external communications channels. My media relations expertise has helped clients form relationships with influential media outlets across the globe.

Professional Core Values: Serve Clients * Fuel Business Growth * Business Network * Develop Staff Intelligence


Adjunct Lecturer

University of Chicago Graham School

October 2016 - Present

I teach "Designing A Social Media Strategy" and "Introduction to Public Relations" as part of Graham's Continuing Education program.


Sidney Maxwell

October 2015 - Present

Founded communications consultancy meshing corporate/brand communications strategy, organizational marketing performance and media relations with the strengths of management consulting to solve problems both inside and outside of marketing. Oversee two consultants & all financial performance.

Notable Clients

ALPER SERVICES Midwest insurance broker targeting middle-market business
Key strategic insight: Showcasing one’s worth over one’s value creates stronger relationships, business opportunity

Create internal/external communications platform that has aided in a 10 percent increase in new business leads, premium renewals and staff recruitment
Create social media calendar (Facebook, Instagram, LinkedIn) that resulted in (estimated) 20 percent more engagement
Spearhead a cybersecurity business development and thought leadership initiative that resulted in 12 new business leads
Secure media placements in Insurance Agent and Insurance Journal that resulted in national award for industry processes

AllianceBernstein New York-based investment banking and wealth management firm

Create traditional and social media platform for a program designed to reduce gun violence in Chicago
Results include increases in social media engagement (throughout Chicago) and new business inquiries

PAY YOUR SELFIE Chicago-based marketing/selfie insights platform
Key strategic insight: Selfies are “research-driving stories” that brands covet.
Serve as Advisory Board Member; help CEO strategize with co-founders on strategy and business development
Secure a feature story in ADWEEK that resulted in three new clients for the company

TUNE International marketing analytics platform
Key strategic insight: Data should not be classified by size (“big”), but should be classified by intent and ethics

Create national media relations platform for leadership team, key research efforts and customer announcements


Problem Solving
Social Media
Media Relations
Creative Problem Solving
Strategic Planning
Public Relations
Marketing Strategy
New Business Development
Business Strategy
Corporate Identity
Social Networking
Corporate Communications
Strategic Communications
Digital Marketing
Crisis Communications
Internal Communications
New Media
Marketing Communications
Social Media Marketing
Event Planning
Event Management
Integrated Marketing
Digital Media
Brand Development
Press Releases