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Jul 2019 - Aug 2019
Participated in a KnowledgeStream™: "The Future of Digital Customer Engagement"
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May 2019
Participated in a Sprint: "Leveraging Strategic Partnerships for Startup Growth"
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09 Oct 2018
Answered a question on OpenForum: "senior manager"
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08 Oct 2018
Answered a question on OpenForum: "B2B vs B2C"
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Sep 2017 - May 2018
Participated in a KnowledgeStream™: "The Future of Superfluid Markets"
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24 Jan 2018
Answered a question on OpenForum: "Small Business Competiveness"
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17 Dec 2017
Answered a question on OpenForum: "Can banks survive to the decentralization caused by fintech startups?"

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Summary
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Level: LEVEL 04 (12mo pts: 1153 pts)
Rating: 4.73/5 stars (107 ratings)
Lifetime points: 2394 pts



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In an era where customer engagement is more and more critical what are the key priorities for organizations to communicate with their customers in the short and medium term?
Themes to be discussed include looking at:
1. Popular and emerging technologies such as email, video, chatbots and voice based interactions ā which are key? What about in person?
2. What does Digital Transformation mean in practice ā how far along are organizations?
3. SaaS based vs on prem ā more and more organizations choose to deploy SaaS based solutions for their customer interactions ā will this be key to how digital transformation is delivered?




















MP:
What are the biggest opportunities in self-service models for both brands and agencies?
⢠Best practices and strategies for Direct-to-Consumer Brands
⢠How established competitors contend and participate with Direct-to-Consumer Brands
⢠Impact on Media, Content and Communications Approaches
digital, mobile, social, documentary, scripted, animation; analytics, creative, production; data-driven content; brand video, film, experiential, podcasts, immersive AR/VR, ecommerce
Additional context:
Consumersā ease of access to healthcare providers continues to improve, while the volume of interconnected āsmartā devices is increasing exponentially. Growing in parallel with these developments is the prominence of ātelehealthā, or the use of electronic information and communications technology to support long- distance treatment and care. Modern society is on the brink of a technical revolution (the Fourth Industry Revolution) that will fundamentally alter the way we live. The healthcare industry will transition into an age of complete customer convenience, driven by the potential to connect anyone, from anywhere, to anything. These factors will drive a paradigm shift whereby individuals are able to receive immediate care no matter where they are. The following indicators will play a pivotal role in defining the healthcare ecosystem of the future:
ļ· The rapid growth of interconnected smart health devices will continue throughout the 21st century. The widespread adoption of this technology will closely mirror the rise of āsmartā phonesāwhereby nearly everyone will eventually own at least one interconnected health device.
ļ· Sensor technology, predictive analytics, and machine learning will continue to evolve, thus improving the accuracy, integrity, and diagnostic capabilities of biometric information collected via āwearablesā (i.e. Apple Watches, Fit Bits, etc.).
ļ· Telehealth solutions will become increasingly common within the healthcare ecosystem. Many telehealth services will be coordinated based on the biometric data collected through one or more of an individualās interconnected smart devices.











Total Points: 2394
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Jason Griesenauer
Director, Ecommerce at Caleres, Inc.
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