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Jul 2019 - Aug 2019
Participated in a KnowledgeStream™: "The Future of Digital Customer Engagement"
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May 2019
Participated in a Sprint: "Leveraging Strategic Partnerships for Startup Growth"
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09 Oct 2018
Answered a question on OpenForum: "senior manager"
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08 Oct 2018
Answered a question on OpenForum: "B2B vs B2C"
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Sep 2017 - May 2018
Participated in a KnowledgeStream™: "The Future of Superfluid Markets"
Future MarketArtificial IntelligenceAugemented RealityMarket InnovationFuture TechnologyBlockchainVirtual Reality -
24 Jan 2018
Answered a question on OpenForum: "Small Business Competiveness"
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17 Dec 2017
Answered a question on OpenForum: "Can banks survive to the decentralization caused by fintech startups?"
Awards earned:
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Rating: 4.73/5 stars (107 ratings)
Level: LEVEL 04 (12mo pts: 1153 pts)
Lifetime points: 2394 pts View details
Summary
BUSINESS LEADER with experience in eCommerce, Omni-channel, digital marketing, digital product management, direct-to-consumer marketing, brand marketing, strategic planning, and business analysis.Experience
Head of DTC Consumer Experience
New Balance
June 2017 - April 2018
• Lead New Balance’s direct to consumer experience strategy and deploy it across key global markets (with a focus on North America, China, Europe and Japan) in order to capitalize on the key moments in our target consumer’s journey.
• Drive the strategy and roadmap development for the NB mobile app
• Guide the strategic direction for Omnichannel initiatives
Director of Ecommerce
Caleres, Inc.
April 2018 - Present
Advisory Board Member
Stadia Ventures
January 2017 - Present
Stadia Ventures is the Sports Innovation Hub that connectss, educates, and mentors entrepreneurs, industry partners, and investors.
Total Points: 2394
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