Jason Griesenauer

Jason Griesenauer

Director, Ecommerce at Caleres, Inc.

Joined 09/07/2017


BUSINESS LEADER with experience in eCommerce, Omni-channel, digital marketing, digital product management, direct-to-consumer marketing, brand marketing, strategic planning, and business analysis.
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Level: LEVEL 04 (12mo pts: 1153 pts)

Rating: 4.73/5 stars (107 ratings)

Lifetime points: 2394 pts

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Head of DTC Consumer Experience at New Balance
Director of Ecommerce at Caleres, Inc.
Advisory Board Member at Stadia Ventures
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The Future of Digital Customer Engagement
In an era where customer engagement is more and more critical what are the key priorities for organizations to communicate with their customers in the short and medium term?

Themes to be discussed include looking at:
1. Popular and emerging technologies such as email, video, chatbots and voice based interactions – which are key? What about in person?
2. What does Digital Transformation mean in practice – how far along are organizations?
3. SaaS based vs on prem – more and more organizations choose to deploy SaaS based solutions for their customer interactions – will this be key to how digital transformation is delivered?
Driving Open Innovation Through Corporate Employee Ideation Campaigns
Corporate experience with launching employee ideation campaigns
Leveraging Strategic Partnerships to Accelerate Growth in Startups
We're assembling an online advisory panel to explore the growth, profitability, and investment journey of direct to consumer start-ups. We'll discuss a range of current and emerging issues, such as accelerating growth through strategic partnerships, building an ecosystem, funding models, expanding capability, and beyond.
The Future of the Direct Brands Economy
How are media and creative agencies, adtech and martech enablers transforming their businesses to address the needs of a changing customer base (direct brands especially)? Through new self-serve, sales, data activation and customer service models?

What are the biggest opportunities in self-service models for both brands and agencies?
AI Transformation #2 Currnt Internal 949
The Rise of Direct-to-Consumer Brands
What the Rise of Direct-to-Consumer Brands Means . . .
• Best practices and strategies for Direct-to-Consumer Brands
• How established competitors contend and participate with Direct-to-Consumer Brands
• Impact on Media, Content and Communications Approaches
Future of Brand Storytelling in a Digital Data-Driven Era
branded content; brand storytelling; branded entertainment;
digital, mobile, social, documentary, scripted, animation; analytics, creative, production; data-driven content; brand video, film, experiential, podcasts, immersive AR/VR, ecommerce
The Future of Customer Experience in AI
The Future of Customer Experience. Best practices in using digital tools and technology to improve customer experience and streamline process. Applying AI Technologies further adds opportunities and challenges.
The Future of Automated, Tech-Driven Healthcare
The future of automated healthcare. As new technologies proliferate (interconnected smart devices, telehealth, predictive analytics, machine learning, wearables, and intelligent machines), we seek to envision a future of automated healthcare, driven by the potential to connect anyone, from anywhere, and anything.

Additional context:
Consumers’ ease of access to healthcare providers continues to improve, while the volume of interconnected “smart” devices is increasing exponentially. Growing in parallel with these developments is the prominence of “telehealth”, or the use of electronic information and communications technology to support long- distance treatment and care. Modern society is on the brink of a technical revolution (the Fourth Industry Revolution) that will fundamentally alter the way we live. The healthcare industry will transition into an age of complete customer convenience, driven by the potential to connect anyone, from anywhere, to anything. These factors will drive a paradigm shift whereby individuals are able to receive immediate care no matter where they are. The following indicators will play a pivotal role in defining the healthcare ecosystem of the future:
 The rapid growth of interconnected smart health devices will continue throughout the 21st century. The widespread adoption of this technology will closely mirror the rise of “smart” phones—whereby nearly everyone will eventually own at least one interconnected health device.
 Sensor technology, predictive analytics, and machine learning will continue to evolve, thus improving the accuracy, integrity, and diagnostic capabilities of biometric information collected via “wearables” (i.e. Apple Watches, Fit Bits, etc.).
 Telehealth solutions will become increasingly common within the healthcare ecosystem. Many telehealth services will be coordinated based on the biometric data collected through one or more of an individual’s interconnected smart devices.
The Future of Superfluid Markets
The future of superfluid markets or frictionless commerce. Explore how new technologies (AI, robotics, blockchain, etc), as well as changing customer expectations, are changing the nature of commerce--new marketplace models, new customer interfaces, new ways of interacting/ exchanging value between buyers and sellers, changing business models, and more.

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