Healthcare Engagement Strategy Marketing Leader | Enhancing Consumer Experience and Digital Transformation
Level: LEVEL 02 (12 mo pts: 36 pts)
Lifetime points: 243 pts
Healthcare marketing and communications strategy executive passionate about the business impact of effective engagement. Strong expertise in designing strategic frameworks and tactical solutions that deliver meaningful healthcare outcomes.
Big picture thinker and connector Cross-functional collaborative leader Process excellence catalyst
Currently consulting while actively seeking a full-time role, ideally in Raleigh, NC or Nashville TN.
Attains B2B and consumer marketing goals with healthcare engagement strategies designed to maximize impact Develops and implements strategic outreach campaigns for payers and providers that increase patient adoption and utilization of digital platforms and solutions Achieves business objectives for care coordination, condition management, medication adherence, and health improvement initiatives for defined populations Executive leadership and development of global and US marketing, advertising, and engagement teams Evangelist of consumer power in healthcare: author of Why Healthcare Matters: How Business Leaders Can Drive Transformative Change (HRD Press, 2008), business book on healthcare consumerism
AREAS OF EXPERTISE: • Strategic Planning • Engagement Strategy • Consumer Insights • Business Development • Consumer Marketing • Product Development • Account Management • Customer Experience • Digital Strategy • Process Excellence • Data Analytics • Product Management • Lean Six Sigma • Continuous Quality Improvement • Thought Leadership
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